Finding a way for members to utilize points following airline bankruptcy

Challenge

When Air Berlin ceased operations, hundreds of thousands of members of the airline's Topbonus frequent flyer program were left with miles that could no longer be redeemed. Rather than seeing members lose their well-earned miles, a solution was sought that would enable members to utilize points, but in a way that wouldn't cost the airline anything given the bankruptcy.

Solution

In response to the challenge, Loylogic created a reward solution using its existing global incentives platform and merchant network.

Result

The result was a platform where users could burn their miles for a wide choice of gift vouchers and other rewards. This was achieved at zero cost to the airline, whilst ensuring worthless miles were turned into a memorable reward experience.