Generating positive customer interactions for an international insurer
Allianz, the leading international insurer in Switzerland, needed to drive positive interactions with their customers, in the process enhancing positive brand awareness and connection. The end goal was to incentivize purchases of additional products from the Allianz portfolio.
The answer was a points-based loyalty program that provided opportunities to collect through daily activities, as well as the purchase of more insurance products. Points could also be collected through relevant shopping channels and redeemed for an exciting collection of rewards and incentivies. Furthermore, the solution was carefully designed to involve Allianz's insurance agencies, so that agents were incentivized to drive sales. A platform was delivered that combined points collection through the purchase of insurance products, as well as from everyday activities, building engagement with the Allianz brand.