Growing share of wallet and repeat purchase with new e-commerce partnerships
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Swiss Miles & More wanted to capture more of their most engaged customers' spend in online categories like grocery retail and general merchandise, delivering a more varied partnership by offering rewards in more relevant and exciting categories for customers.
A curated portfolio of online shops and brands were identified for accrual and redemption partnerships. A customized Swiss Miles & More e-commerce experience was built for members to discover their favourite brands and special offers. A payment solution was integrated into the participating brand websites to facilitate real-time earn and burn of the Miles & More currency.