• Swiss Miles & More wanted to capture more of their most engaged customers' spend in online categories like grocery retail and general merchandise.
  • Swiss Miles & More wanted a more varied partnership to offer rewards in more relevant and exciting categories for customers.


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  • A curated portfolio of online shops and brands were identified for accrual and redemption partnerships.
  • A customized Swiss Miles & More e-commerce experience was built for members to discover their favourite brands and special offers.
  • A payment solution was integrated into the participating brand websites to facilitate real-time earn and burn of the Miles & More currency.


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  • Significant growth of the merchant ecosystem.
  • Deep collaboration between brands and programs to drive customer frequency of purchase.
  • Repeat shoppers increased by 88%​.

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