Growing share of wallet and repeat purchase with new e-commerce partnerships

Challenge

• Swiss Miles & More wanted to capture more of their most engaged customers' spend in online categories like grocery retail and general merchandise.
• Swiss Miles & More wanted a more varied partnership to offer rewards in more relevant and exciting categories for customers.

Solutions

• A curated portfolio of online shops and brands were identified for accrual and redemption partnerships.
• A customized Swiss Miles & More e-commerce experience was built for members to discover their favourite brands and special offers.
• A payment solution was integrated into the participating brand websites to facilitate real-time earn and burn of the Miles & More currency.

Results

• Significant growth of the merchant ecosystem.
• Deep collaboration between brands and programs to drive customer frequency of purchase.
• Repeat shoppers increased by 88%​.