Increasing everyday relevance of a global rewards program

Challenge

Intercontinental Hotels Group (IHG) had an extremely international user base across its global IHG rewards scheme and was looking for a way to increase everyday relevance of the program across borders.

Solution

To help IHG overcome their challenges, Loylogic developed a global online shopping mall that provided multiple ways for members to redeem their points at a reduced cost for IHG. By delivering memorable experiences, engagement with the rewards program increased, as did brand loyalty.

Impact