Launching a suite of loyalty commerce solutions in India

Challenge

• JetPrivilege wanted an India centric e-commerce experience to cater to their large local audience and the ability to expand to new regions in the future.

Solutions

• Loylogic launched an e-commerce platform with local and global reward fulfilment partners to serve Indian, US and UK members.
• The reward catalogue was competitively priced and contained a mix of gift cards, general merchandise and special categories like utilities and raffles.

Results

• Grew member satisfaction with the variety of global brands available to the local audience.
• Raffles proved popular, resulting in them being used to drive member engagement and also for tactical promotions such as member acquisition.