• Gulf News is a leading publication in the United Arab Emirates and beyond.
  • Gulf News was keen to grow its subscriber base and reached out to Loylogic to explore partnership opportunities.


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  • Loylogic connected Gulf News to the Pointspay network to enable payments from leading loyalty currencies.
  • Jumeirah One, Etisalat Smiles and Etihad Guest were identified as launch partners.
  • A Pointspay integration into the existing Gulf News subscription checkout was implemented.
  • Loylogic marketing teams executed a collaborative marketing plan to drive awareness and conversion of the new proposition.


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  • Growth in new subscribers.
  • Reactivation of previous subscribers.

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