Leading Middle East News Outlet grows subscriber base by accepting Reward Points for payment
- Middle East
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- Gulf News is a leading publication in the United Arab Emirates and beyond.
- Gulf News was keen to grow its subscriber base and reached out to Loylogic to explore partnership opportunities.
- Loylogic connected Gulf News to the Pointspay network to enable payments from leading loyalty currencies.
- Jumeirah One, Etisalat Smiles and Etihad Guest were identified as launch partners.
- A Pointspay integration into the existing Gulf News subscription checkout was implemented.
- Loylogic marketing teams executed a collaborative marketing plan to drive awareness and conversion of the new proposition.
- Growth in new subscribers.
- Reactivation of previous subscribers.