Leading Middle East News Outlet grows subscriber base by accepting Reward Points for payment

Challenge

Gulf News is a leading publication in the United Arab Emirates and beyond that was keen to grow its subscriber base. The organisation reached out to Loylogic to explore partnership opportunities.

Solution

Loylogic connected Gulf News to the Pointspay network to enable payments from leading loyalty currencies. Jumeirah One, Etisalat Smiles and Etihad Guest were identified as launch partners. A Pointspay integration into the existing Gulf News subscription checkout was implemented and Loylogic marketing teams executed a collaborative marketing plan to drive awareness and conversion of the new proposition. Overall, this solution resulkted in more new subscribers and reactivation of previous subscribers.

Impact