Leading Middle East News Outlet grows subscriber base by accepting Reward Points for payment

Challenge

• Gulf News is a leading publication in the United Arab Emirates and beyond.
• Gulf News was keen to grow its subscriber base and reached out to Loylogic to explore partnership opportunities.

Solutions

• Loylogic connected Gulf News to the Pointspay network to enable payments from leading loyalty currencies.
• Jumeirah One, Etisalat Smiles and Etihad Guest were identified as launch partners.
• A Pointspay integration into the existing Gulf News subscription checkout was implemented.
• Loylogic marketing teams executed a collaborative marketing plan to drive awareness and conversion of the new proposition.

Results

• Growth in new subscribers.
• Reactivation of previous subscribers.