Migrating to a new rewards platform in the Brazilian market

Challenge

• Unlike other PREMIO program launches that were built from scratch the challenge in Brazil was to migrate from an existing program.
• The challenge was to transition a significant membership base with valuable points balances to the new reward options.

Solutions

• Analysis of the local market conditions concluded an automatic conversion would be lower cost and friction than a user initiated conversion.
• The new reward solution allowed members to access their points balance and new reward options by simply logging into their account.
• Loylogic supported the communications plan and technical program changes to make launch day a success.

Results

• A high volume of transactions taking place from launch.
• Positive feedback on improved redemption options.
• Substantially lower volume of customer queries than typical new program launches.