• Unlike other PREMIO program launches that were built from scratch the challenge in Brazil was to migrate from an existing program.
  • The challenge was to transition a significant membership base with valuable points balances to the new reward options.


lightbulb FILL0 wght200 GRAD0 opsz48 1


  • Analysis of the local market conditions concluded an automatic conversion would be lower cost and friction than a user initiated conversion.
  • The new reward solution allowed members to access their points balance and new reward options by simply logging into their account.
  • Loylogic supported the communications plan and technical program changes to make launch day a success.


icons8 audit


  • A high volume of transactions taking place from launch.
  • Positive feedback on improved redemption options.
  • Substantially lower volume of customer queries than typical new program launches.

More like this

In for more?

Stay on top of what's happening at Loylogic.

Email *