Opening up a world of travel and retail rewards options through a global gift card solution

Challenge

Icelandair's goal is to ensure that Icelandair Saga Club members are getting the most out of their membership, making sure that the benefits as well as options for accrual and redemption are relevant to all members. Building on an existing partnership, the challenge was to expand the rewards available to program members at a broader range of price points, driving engagement with more members in the process.

Solution

Loylogic extended its partnership with Icelandair by launching a new global gift card platform that provides greater points redemption choice to members of the Icelandair Saga Club loyalty program around the world.

The new-look Saga Club global incentives platform provides access to a broader range of travel and transportation related redemption offerings and, crucially, the ability to redeem points with the world's leading retail brands. Along with a wider choice of products comes a broader range of price points, opening up redemption offerings and driving engagement for more of the million-plus Saga Club membership.

The new platform utilises Loylogic's Rewards Hub technology and international merchant network.

Impact