Reducing the cost of the rewards program to support wider business objectives

Challenge

• Due to a challenging economic climate and the strong customer value perception of cashback programs a decision was taken to reduce investment in a traditional rewards program.

Solutions

• Loylogic facilitated the transition to the Pampers Cash program with conversion from the existing points currency.
• New redemption experiences for own brand products and coupons were added.
• Enhanced in-store gamification via scan and win prizes.

Results

• Successfully achieved redemption cost budget.
• Increased customer transactions by 10%+.