Reducing the cost of a reward program to support wider business objectives

Challenge

Due to a challenging economic climate and the strong customer value perception of cashback programs a decision was taken to reduce investment in a traditional rewards program.

Solution

Loylogic facilitated the transition to the Pampers Cash program with conversion from the existing points currency, delivering new redemption experiences for own brand products and coupons. Enhanced in-store gamification via scan and win prizes was also introduced, successfully reducing the redemption cost budget and increasing customer transactions.

Impact