• Due to a challenging economic climate and the strong customer value perception of cashback programs a decision was taken to reduce investment in a traditional rewards program.


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  • Loylogic facilitated the transition to the Pampers Cash program with conversion from the existing points currency.
  • New redemption experiences for own brand products and coupons were added.
  • Enhanced in-store gamification via scan and win prizes.


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  • Successfully achieved redemption cost budget.
  • Increased customer transactions by 10%+.

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