• Miles & More wanted to reduce the time it takes to achieve an award flight and unlock new opportunities to sell miles.
  • Insight showed a significant group of customers were close to achieving an award flight but also a churn risk due to infrequent earning behavior.


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  • Loylogic launched the first subscription-based service to enable members to accelerate their everyday mileage accruals by up to 3 times.
  • Customers have the flexibility to configure their subscription package to earn up to 250,000 miles on flights, credit cards and partner offers.
  • Customer insights informed decisions on the key segments to target, package pricing and mileage limits.
  • Loylogic supported the customer launch with an integrated marketing campaign focusing on education and driving trials with a limited time introductory discount.


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  • Unlocking a new incremental and highly profitable revenue stream for the program.
  • Engaging members from all tier segments and reducing time to value (earn and burn cycle).
  • Reduced time to market and costs by building on top of the existing Loylogic e-commerce platform.

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