• Jul 142022
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    Focus on payments loyalty

    Klarna’s new rewards programme worth watching – article by Gabi Kool, Chief Commercial Officer at Loylogic.

    It’s an exciting period for those of us working in the loyalty industry, as increasing numbers of brands recognise the power of rewards to boost engagement and loyalty – and partner with companies creating innovative rewards technologies. And Klarna is fast becoming an exciting player to watch in this space.

  • Jun 152022
    Loylogic International Loyalty Awards

    Loylogic and Nescafé Dolce Gusto shortlisted for Best Long-term Loyalty Program at International Loyalty Awards for premium members club, PREMIO

    Loylogic, a global leader in loyalty and engagement solutions, and Nescafé Dolce Gusto were shortlisted at the International Loyalty Awards in the Best Long-Term Loyalty program category for their premium members club, PREMIO.

    Designed to boost consumption and build brand awareness, PREMIO offers members a daily, rewarding loyalty experience. With the support of Loylogic’s industry leading Pointshub solution, members gain access to a wide range of both globally and locally curated rewards and content such as special product offers, first try creations, recipes, and recommendations.


  • Apr 212022
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    Hooked on Health: Driving Engagement in Health and Fitness Apps

    Health and fitness apps have been gaining popularity for some years and the arrival of Covid-19 only accelerated this trend. While gym memberships became redundant, the home workout emerged as a lockdown lifeline and fitness apps and technologies played a key role in helping people to maintain healthy lifestyles.

  • Mar 072022
    Shopping On A Laptop

    This Is Marpay: How Pointspay Is Reimagining the Way Frequent Flyers Shop Online and Redefining Affiliate Marketing Along the Way

    In the thick of the pandemic, the restrictions on travel highlighted the vulnerability of the travel and hospitality industry, and the necessity for change. The travel loyalty industry was already in a race for relevancy besides fighting the battle for consumers’ share of mind and wallet. The restrictions sparked the global experiment to be productive from home and, for a spell, gave local travel the spotlight, making the industry ripe for change.

  • Feb 142022
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    Loylogic’s path leads to higher healthcare app engagement

    Loylogic CEO Dominic Hofer says healthcare apps have risen in popularity over the pandemic, but securing user engagement is critical for an app's success

    In the world of health and fitness apps, we repeatedly witness the rise and fall of user engagement. These apps have spiked in popularity over recent years, especially since the pandemic hit, with 593mn downloads in the first quarter of 2020 alone, but many struggle to keep people coming back long term.

  • Feb 112022
    Walking Through The City

    How Retailers Can Boost Sales All Year Round With the Latest in Loyalty Tech

    As 2022 gets under way, we have yet again firmly closed the door on the most important period in the retail calendar: the “golden quarter”. And, while many shoppers have been looking to beat the back to work blues by seeking out the best bargains in the post-holiday sales, retailers on the other hand, will have been reflecting on the results of another peak period.