- Apr 212022
Hooked on Health: Driving Engagement in Health and Fitness Apps
Health and fitness apps have been gaining popularity for some years and the arrival of Covid-19 only accelerated this trend. While gym memberships became redundant, the home workout emerged as a lockdown lifeline and fitness apps and technologies played a key role in helping people to maintain healthy lifestyles.
- Apr 212022
Jumeirah Group partners with Pointspay to bring even more benefits to Jumeirah One Members
Collaboration designed to enhance its leading loyalty programme by providing a new way to collect and spend points on everyday shopping
- Apr 072022
Death of the cookie: 'Food and beverage brands risk becoming totally disconnected from their customers'
Google is preparing to kill off third party cookies. This could have significant consequences for food and beverage brands. FoodNavigator learns why.
- Mar 072022
Loylogic and Antavo Join Forces, Bringing Innovative Loyalty Experiences to Global Brands
Global innovator in points experiences, Loylogic and SaaS loyalty technology leader, Antavo today announce a strategic partnership. This partnership brings together innovation, enterprise-grade loyalty technology, behavioral platforms, and one of the world’s largest and most comprehensive global reward networks.
- Mar 072022
This Is Marpay: How Pointspay Is Reimagining the Way Frequent Flyers Shop Online and Redefining Affiliate Marketing Along the Way
In the thick of the pandemic, the restrictions on travel highlighted the vulnerability of the travel and hospitality industry, and the necessity for change. The travel loyalty industry was already in a race for relevancy besides fighting the battle for consumers’ share of mind and wallet. The restrictions sparked the global experiment to be productive from home and, for a spell, gave local travel the spotlight, making the industry ripe for change.
- Feb 142022
Loylogic’s path leads to higher healthcare app engagement
Loylogic CEO Dominic Hofer says healthcare apps have risen in popularity over the pandemic, but securing user engagement is critical for an app's successIn the world of health and fitness apps, we repeatedly witness the rise and fall of user engagement. These apps have spiked in popularity over recent years, especially since the pandemic hit, with 593mn downloads in the first quarter of 2020 alone, but many struggle to keep people coming back long term.
Feb 112022
How Retailers Can Boost Sales All Year Round With the Latest in Loyalty Tech
As 2022 gets under way, we have yet again firmly closed the door on the most important period in the retail calendar: the “golden quarter”. And, while many shoppers have been looking to beat the back to work blues by seeking out the best bargains in the post-holiday sales, retailers on the other hand, will have been reflecting on the results of another peak period.
Feb 042022
Three Key Trends That Will Drive the Way We Pay in 2022: Buy Now Pay Later, Marpay and Contactless Payments
The payments industry has evolved rapidly in recent years as it responds to the growing consumer demand for greater choice and flexibility when paying for goods.
With new technologies constantly on the horizon, competition to launch the next game changing solution is hot, but some innovations stand out as primed to drive the payments agenda in 2022.
Jan 072022
Royal Jordanian VIP members granted access to exclusive luxury goods
Top tier members of Royal Jordanian Airlines’ Royal Club loyalty scheme can now unlock discounts on coveted luxury labels such as Gucci, Dior and Bulgari.
Royal Club joins Lufthansa’s Miles & More as the second airline loyalty programme to collaborate with the luxury invite-only platform Dezerved.
Jan 062022
Royal Jordanian partners with Dezerved for loyalty programme
Royal Jordanian Airlines’ loyalty programme, Royal Club, has joined forces with Dezerved, the luxury invite-only platform.The second airline loyalty programme to partner with Dezerved, alongside Lufthansa’s Miles & More, Royal Club will offer its members access to the Dezerved platform, where they can find offers from high-end luxury brands.
