Focus on payments loyalty

Klarna’s new rewards programme worth watching – article by Gabi Kool, Chief Commercial Officer at Loylogic.

It’s an exciting period for those of us working in the loyalty industry, as increasing numbers of brands recognise the power of rewards to boost engagement and loyalty – and partner with companies creating innovative rewards technologies. And Klarna is fast becoming an exciting player to watch in this space.

Loylogic and Nescafé Dolce Gusto shortlisted for Best Long-term Loyalty Program at International Loyalty Awards for premium members club, PREMIO

Loylogic, a global leader in loyalty and engagement solutions, and Nescafé Dolce Gusto were shortlisted at the International Loyalty Awards in the Best Long-Term Loyalty program category for their premium members club, PREMIO.

Designed to boost consumption and build brand awareness, PREMIO offers members a daily, rewarding loyalty experience. With the support of Loylogic’s industry leading Pointshub solution, members gain access to a wide range of both globally and locally curated rewards and content such as special product offers, first try creations, recipes, and recommendations.

Hooked on Health: Driving Engagement in Health and Fitness Apps

Health and fitness apps have been gaining popularity for some years and the arrival of Covid-19 only accelerated this trend. While gym memberships became redundant, the home workout emerged as a lockdown lifeline and fitness apps and technologies played a key role in helping people to maintain healthy lifestyles.

Jumeirah Group partners with Pointspay to bring even more benefits to Jumeirah One Members

Collaboration designed to enhance its leading loyalty programme by providing a new way to collect and spend points on everyday shopping

Death of the cookie: 'Food and beverage brands risk becoming totally disconnected from their customers'

Google is preparing to kill off third party cookies. This could have significant consequences for food and beverage brands. FoodNavigator learns why.

Loylogic and Antavo Join Forces, Bringing Innovative Loyalty Experiences to Global Brands

Global innovator in points experiences, Loylogic and SaaS loyalty technology leader, Antavo today announce a strategic partnership. This partnership brings together innovation, enterprise-grade loyalty technology, behavioral platforms, and one of the world’s largest and most comprehensive global reward networks.

This Is Marpay: How Pointspay Is Reimagining the Way Frequent Flyers Shop Online and Redefining Affiliate Marketing Along the Way

In the thick of the pandemic, the restrictions on travel highlighted the vulnerability of the travel and hospitality industry, and the necessity for change. The travel loyalty industry was already in a race for relevancy besides fighting the battle for consumers’ share of mind and wallet. The restrictions sparked the global experiment to be productive from home and, for a spell, gave local travel the spotlight, making the industry ripe for change.

Loylogic’s path leads to higher healthcare app engagement

How Retailers Can Boost Sales All Year Round With the Latest in Loyalty Tech

As 2022 gets under way, we have yet again firmly closed the door on the most important period in the retail calendar: the “golden quarter”. And, while many shoppers have been looking to beat the back to work blues by seeking out the best bargains in the post-holiday sales, retailers on the other hand, will have been reflecting on the results of another peak period.

Three Key Trends That Will Drive the Way We Pay in 2022: Buy Now Pay Later, Marpay and Contactless Payments

The payments industry has evolved rapidly in recent years as it responds to the growing consumer demand for greater choice and flexibility when paying for goods.