- Sep 222021
How CPG Brands Can Win the Battle for DTC Engagement
Over the past ten years, the landscape that CPG brands operate in has evolved rapidly. Historically, these brands (also referred to as FMCG) have been dependent on ‘middleman’ retailers to sell to the consumer and have relied on costly mass media advertising to engage with audiences.
- Sep 132021
- Sep 092021
Lufthansa Frequent Flyer Program Tests a Direct-to-Consumer Warby Parker Model
Lufthansa’s test partnership may or may not work out. But what’s certain is that all major travel rewards programs have broad opportunities to use their customer databases in ways that luxury retailers such as Aston Martin and Omega will actually like. - Sean O'NeillAug 312021
Dezerved partners with SIXT to offer exclusive rewards and experiences to loyal customers
- Registered SIXT customers can access the Dezerved marketplace platform for free and receive complementary credits to access exclusive content, insights and offers with a range of luxury brands
- Later in 2021, SIXT will release premium offers to Dezerved’s high value community members
Aug 252021Loylogic and Equity Bank Kenya collaborate to improve American Membership rewards experience
Loylogic, creator of points experiences, insights, commerce and engagement has announced its strategic partnership with Equity Bank Kenya which will utilise their Pointshub solution to enhance the experience of existing American Express Green and Gold cardholders.
Aug 232021
Loylogic and Equity Bank Kenya partner to enhance American Express Membership Rewards experience
August 2021: Loylogic, a leading global innovator in loyalty and points commerce experiences, has partnered with Equity Bank Kenya to revamp their Membership Rewards experience for American Express Green and Gold cardholders.
Aug 062021
Why MarPay will be the next big differentiator for merchants and loyalty programs
Winning the war for wallet share in ecommerce and tapping into the $12 billion global market
Jul 262021
Lufthansa Enhances Multiply Miles + Offers 10% Discount For Subscriptions Through August 15, 2021
Lufthansa has made changes to its Multiply Miles program that is a Miles&More feature with a partner Loylogic.Jun 272021
National Bank of Oman and Loylogic announce a strategic partnership for Pointshub reward store, travel and Pointspay
Nuqati Rewards is the country's first and only free loyalty program that rewards members with points for their day-to-day banking on a wide range of banking products and services
Jun 252021
People in the news: PwC, Armstrong Watson, Henderson Loggie, Knill James
In this week’s accountancy career moves, PwC and Deloitte promote a raft of partners, hires and promotions at Armstrong Watson, Henderson Loggie and Knill James, and CFO for Consult Red and NED at Sage Housing.
