Loylogic appoints Marta Wronska as CFO

ZURICH JUNE 1^st 2021: Loylogic, the award-winning loyalty innovation partner which owns Pointshub, Pointspay and Dezerved, has appointed Marta Wronska as Chief Financial Officer. Wronska joins from flydubai where she was heading Financial Planning and Control and Project Management. 

National Bank of Oman and Loylogic Announce a Strategic Partnership for Pointshub Reward Store, Travel and Pointspay

National Bank of Oman (NBO), the Sultanate's first local bank, and one of its largest, and Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, have announced a strategic partnership on Loylogic's Pointshub and Pointspay solutions for the Nuqati Rewards program.

Pointspay: The future is more rewarding

As an innovative marketing and payment platform, Pointspay is fully committed to shaping the future of online shopping. It’s an ambition that is clearly evident in all that we do as a company. Innovation is one of our foundational traits, and so is strategic responsiveness. Since the very beginning, we’ve adapted to changing business conditions in order to ensure that the needs of our partners are met through a constant process of evolution. Our commitment to continuous adaptation has served us well, resulting in an innovative and robust payment platform that offers lasting value to all of our commercial partners and contemporary shoppers alike.

Loyalty Programme Members Get Exclusive Offers From Luxury Brands With Dezerved

A new members-only online marketplace called Dezerved has just opened its doors to connect loyalty programme customers and closed communities with exclusive offers from luxury brands – such as luxury fashion retailer Farfetch – which shoppers can access with a combination of points or miles plus cash.

New members-only marketplace Dezerved debuts with Miles & More to give people a novel way to maximise the value of their loyalty miles

• New platform Dezerved connects loyalty program customers with exclusive offers from luxury brands – including fashion retail platform Farfetch, Sony, Fitbit and Parmigiani Fleurier as well as other hotel, watch, gourmet and electronics brands
• The new partnership with Europe’s leading frequent flyer and awards program Miles & More gives elite travellers access to a unique range of exclusive offers

Loylogic partners with miles & more to launch multiply miles, an nnnovative new solution that allows members to earn up to 300% more miles from flying

Zurich, Switzerland | 13 October 2020

Loylogic Partners with Miles & More to Launch Multiply Miles, an Innovative New Solution That Allows Members to Earn up to 300% More Miles from Flying

The ENTERTAINER Partners With Pointspay To Offer Members the Power to Pay with Loyalty Points

Zurich, Switzerland  |  28^th April 2020

Global digital lifestyle brand, the ENTERTAINER and Pointspay, Loylogic’s innovative loyalty e-payment platform, announce an exciting new partnership that now offers members the chance to use their loyalty program ‘points’ and ‘miles’ to purchase on the ENTERTAINER.

Charting the evolution of loyalty

Zurich | Switzerland 19th March 2020

Gabi Kool, chief commercial officer of Loylogic, platinum sponsor of the Loyalty Magazine Awards, explains how loyalty is evolving and why.

Loylogic sponsors the Loyalty Magazine Awards 2020

London, UK | 18^th February 2020

Loylogic has been announced as the new platinum sponsor of the 2020 Loyalty Magazine Awards. The innovation partner for the world’s leading loyalty programs collaborates with Loyalty Magazine for future growth. 

Jumbo Electronics and Pointspay to Provide Points Redemption Choices for Loyalty Programs

Dubai | UAE, 16^th December 2019

Jumbo Electronics, the leading OmniChannel retailer in the Middle Eastern region and Pointspay, Loylogic’s market-leading e-payment platform, have announced an exciting new partnership, allowing members of leading loyalty programs to redeem points and miles directly when shopping on Jumbo’s e-commerce website. 

Loylogic Appoints Gabi Kool as the new Chief Commercial Officer

Zurich, Switzerland | 26^th November 2019

Loylogic, the global leader in creating and running e-commerce solutions for loyalty programs, announces the appointment of Gabi Kool as their new Chief Commercial Officer. Gabi joins the current executive team of Loylogic and is based at the Loylogic headquarters in Zurich. 

Loylogic Launches Reward Store on Aon’s Digital Wellbeing Platform

Zurich, Switzerland | 30^th October 2019

Loylogic, the global leader in creating and running e-commerce solutions for loyalty programs announces the launch of a reward store for Well One, Aon plc’s new digital health engagement platform. The goal of the Well One platform is designed to help organizations enhance business performance by improving the health and wellbeing of their workforce. 

Loylogic Appoints Kapil Kapoor as the new Chief Technology Officer

Zurich, Switzerland | Pune, India | 24^th September 2019

Loylogic, the global leader in creating and running e-commerce solutions for loyalty programs, announces the appointment of Kapil Kapoor as their new Chief Technology Officer. Kapil joins the current executive team of Loylogic in its Technology Hub in Pune, India and will be leading the entirety of the technology organization of Loylogic that includes engineering, product, and user experience. 

Miles & More and Loylogic Announce the Launch of Loylogic’s new Transfer Miles Solution

Zurich, Switzerland | 3^rd September 2019

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Miles & More, the largest frequent flyer and awards programme in Europe, have launched Loylogic’s cutting-edge Transfer Miles Solution. ‘Mileage Services by Loylogic in association with Miles & More’ enables members to transfer their accrued award miles to accounts of other Miles & More members. 

Japan Airlines Partners with Loylogic and Ascenda to Launch JAL Mileage Bank World Marketplace

Zurich, Switzerland | 30^th July 2019

Loylogic, the global leader in creating and running e-commerce solutions for loyalty programs, Ascenda, a global provider of premium rewards solutions and Japan Airlines announce the launch of JAL Mileage Bank World Marketplace (“JMB World Marketplace”). With this partnership, Japan Airlines is expanding and strengthening their loyalty program offering in order to increase customer acquisition and provide a superior program experience to their JAL Mileage Bank members in Japan and around the world.

Cobone and Pointspay Partner to Provide More Redemption Possibilities for Loyalty Programs

Zurich, Switzerland | 11^th July 2019

Cobone, the number one deals and discount platform in the Middle East and Pointspay, Loylogic’s leading shopping portal, announce a partnership that allows loyalty program members to redeem their points and miles directly when shopping at Cobone.

Loylogic Appoints Robert Clements as the new Head of Points Solutions

Zurich, Switzerland | 10^th July 2019

Loylogic, the global leader in creating and running e-commerce solutions for loyalty programs, announces the appointment of Robert Clements as their new head of points solutions. As Loylogic continues to take on new clients and partners in this field, Rob joined the company as the new product lead for points solutions. 

Aileen Parsons Joins Loylogic as the new Head of Pointspay Solution

Zurich, Switzerland | London, United Kingdom | 26^th June 2019

Loylogic, the global leader in creating and running e-commerce solutions for loyalty programs, announces the appointment of Ms. Aileen Parsons as their new head of Pointspay, Loylogic’s leading loyalty solution and payment platform. Aileen joins Loylogic as Pointspay continues to rapidly grow and expand in the loyalty payment market. She comes with more than 15 years of experience in online payments and e-commerce across a wide range of industry verticals with PayPal. 

Irish Life and Loylogic Announce Partnership for a Reward Store for the MyLife Health App

Zurich, Switzerland | 23^rd May 2019

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Irish Life, Ireland’s leading life and pensions insurance provider, announce the launch of a reward store for Irish Life’s new and innovative health and well-being app, MyLife. The MyLife app encourages people to adopt a healthier lifestyle, and it rewards them for doing so. Irish Life customers will have access to a reward store built by Loylogic, and will be able to claim rewards for their healthy behaviour through this store.    

Loylogic Announces Expansion of Business Operations to Japan

Zurich, Switzerland | 29^th April 2019 

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, announces its business expansion in Japan by opening its eight office to be located in Tokyo.  With this new strategic location, Loylogic expands its international reach and increases its presence for existing and new customers in Japan and the APAC region.   

Icelandair and Loylogic Announce a Strategic Partnership for a Global Travel Rewards Portal

Zurich, Switzerland | 3^rd April 2019 

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Icelandair Saga Club, Icelandair’s loyalty program, announce a partnership to launch Loylogic’s cutting edge travel platform in the coming months. The global portal enables Saga Club members to collect or redeem points, and a combination of both, by booking hotels and renting cars from thousands of offers across the world.   

Atlasglobal and Loylogic Announce a Strategic Partnership for Akruu

Zurich, Switzerland | 4^th February 2019

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Atlasglobal, a leading Turkish Airline, announce a strategic partnership for Loylogic’s cutting edge, co-branded earning solution, Akruu. Through this collaboration, Atlasmiles aims to deepen member engagement by enabling their members to earn more miles through Akruu’s innovative earning modules, thereby leading to increased program revenue. 

Royal Jordanian and Loylogic Deepen their Partnership by Launching a Global Reward Portal as well as Buy and Gift Miles

Zurich, Switzerland | Amman, Jordan | 7^th January 2019

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Royal Jordanian Airlines have extended their partnership by launching an additional three of Loylogic’s leading solutions for their Royal Club loyalty program: Buy and Gift Miles solution as well as REX, the global rewards portal.

Sharaf DG and Pointspay by Loylogic to Provide Points Redemption Choices for Leading Loyalty Programs

Zurich, Switzerland | 13^th December 2018

Sharaf DG and Pointspay announce an exciting new Exclusive partnership that allows loyalty program members to redeem points when shopping online. As such, Members of major loyalty programs like Etihad Guest and Smiles by Etisalat are now able to spend their miles or points at Sharaf DG.com by simply logging to their accounts and making payments in easy 3 steps process. 

Kuwait Airways and Loylogic Announce a Strategic Partnership for Akruu

Zurich, Switzerland | 25^th September 2018

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Kuwait Airways’ frequent flyer program, Oasis Club, announce a strategic partnership for Loylogic’s cutting edge, co-branded earn solution Akruu. Through this partnership, Oasis club aims to boost member engagement by providing more innovative ways to collect Oasis Club Miles. 

Loylogic Appoints Lansy Joseph as their New Chief Innovation Officer

Zurich, Switzerland | 6^th September 2018 

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, announces the appointment of Lansy Joseph as their new Chief Innovation Officer. Lansy, a strong advocate for innovation and technology, has worked with Loylogic for almost a decade in different roles on the technology and product development side. He has played an integral role in developing and driving the company’s technology and innovation roadmap spanning ideation to commercialization and worked on turnkey solutions, such as the conversion of points to Cryptocurrency feature that has been shortlisted for the 2017 Mega Award in Loyalty.

Mawarid Finance and Loylogic Announce a Strategic Partnership for Akruu

Zurich, Switzerland | 6^th August 2018 

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Mawarid Finance PJSC, a leading Islamic finance and investments group licensed by the UAE Central Bank, announce a strategic partnership for Loylogic’s cutting edge earn solution Akruu. The common objective is to provide more opportunities to collect points and consequently more value to the members of the Falak Tayyeb loyalty program thereby enabling them to reach their redemption goal faster. 

Malaysia Airlines Enrich and Loylogic Announce the Launch of Loylogic’s New BUY Miles Solution

Zurich, Switzerland | 9^th July 2018 

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Enrich the frequent flyer program of Malaysia Airlines have partnered to implement the new Loylogic Buy Miles Solution. The collaboration kicks off the launch of Loylogic’s new cutting-edge Buy Miles platform, which enables members of a loyalty program to acquire more of their program’s miles in a fast and seamless way. It is supporting the objective of programs and members alike, to offer a simple solution, through which the member’s miles balance can be increased instantly and without further accrual effort. The possibility to simply buy more miles also plays an important role in ensuring the greatest member engagement of a program and its ROI.

Loylogic Launches Their New Buy, Gift and Transfer Technology Platform with Aggressive Price Positioning

Zurich, Switzerland | 5^th July 2018 

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, announces its strategic entrance into the Buy-Gift-Transfer (BGT) market with its new BGT-module by offering a state of the art technology platform combined with excellent commercials. Leaving out the service fee completely in their pricing model, Loylogic’s plug and play solution can be integrated within a few weeks and deliver substantial program revenue almost immediately at a cost of 60-90% below that of current solution providers.

SWISS Miles & More and Loylogic Announce a Strategic Partnership on Pointspay to Offer Increased Member Choice and Flexibility

Zurich, Switzerland | 11^th June 2018 

A new strategic collaboration has been launched between SWISS Miles & More, part of the biggest frequent flyer and awards programme in Europe, and Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, with the goal to provide more choice and value to the SWISS Miles & More members through Loylogic’s powerful one button solution Pointspay.

SWISS Miles & More and Loylogic Disrupt Online Earn and Burn With Pointspay

London, UK | 11^th June 2018 

By Akif Khan, Head of Pointspay at Loylogic

Today, the majority of airline loyalty programs drive non-air redemptions via a combination of channels such as their online reward shops, vouchers and gift cards, hotel and car rental partnerships, and even direct redemption possibilities with selected partners. The reward shop model in particular has worked well for a long time, but it’s under pressure in a world where consumer expectations are constantly rising in the face of the relentless growth and sophistication of ecommerce.

Jumeirah and Loylogic Announce the Launch of the Global Rewards Platform for the Jumeirah Sirius Programme

Zurich, Switzerland | 4^th June 2018 

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programmes, and Jumeirah Hotels and Resorts, the global luxury hospitality company, have launched a cutting edge rewards platform for the Jumeirah Sirius recognition and rewards programme.

Can loyalty programs finally overcome the engagement versus breakage conundrum?

London, UK | 24^th May 2018

By Oli Dervey, Head of Strategy, Loylogic 

Ever since loyalty programs evolved from a means to retain customers to a means to generate cash for their operators, there is an inherent tension between reaping profits from expiring points and engaging members through rewards. New redemption options may offer a way out of this conundrum. 

Loylogic and Trelleborg Wheel Systems Announce Partnership for AgriPlus Rewards Program

Zurich, Switzerland | 2^nd May 2018

For the first time Loylogic and Trelleborg Wheel Systems, launch a global loyalty program for the agricultural industry. The global leader and provider of loyalty program solutions Loylogic, is delighted to enter this new loyalty terrain with the Trelleborg Group, a world leader in engineered polymer solutions and global supplier of tires in the agricultural industry, with the purpose of creating and operating a state-of-the art loyalty experience new to this sector.

Loylogic, dacadoo and Sanagate Announce Partnership for the SanaHealth Reward Programme

Zurich and Lucerne | 27^th April 2018

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programmes, and Sanagate, the Swiss online health insurance announce, together with partner dacadoo, the launch of a new loyalty programme for the health and insurance industry. Sanagate made the next step in the digital health prevention for their customers in 2017 when it added the digital health engagement platform SanaHealth to their offering. It engages users in holistic health, including exercise, nutrition, sleep, stress and mental wellbeing. Loylogic, dacadoo and Sanagate now launch a new loyalty points system on the SanaHealth platform to reward users for healthy behavior.

Loylogic and Coinify Partner to Offer First-Ever Loyalty Currency Conversion into a Cryptocurrency

Zurich and Copenhagen
23 August 2017

Loylogic Inc., the global leader in e-commerce and e-payment solutions for loyalty programs, and Coinify ApS, a leading blockchain payment service provider, announce a strategic and innovative global partnership. The new feature, which continues to offer millions of loyalty program members with unparalleled flexibility by providing Bitcoin as a redemption option, can now be found on Loylogic’s industry leading Reward Experience Platform.

dacadoo and Loylogic announce global strategic partnership

Zurich , Switzerland
04 May 2017

dacadoo AG, a leading global digital health engagement platform, and Loylogic Inc., the global leader in e-commerce and e-payment solutions for loyalty programs, announce a global strategic partnership. dacadoo will integrate Loylogic’s reward solution and shop in its digital and mobile health engagement platform to offer a seamless end-to-end user experience to the members of dacadoo’s Health and Life Insurance clients as well as other customers around the world.

Akruu.com’s Latest Feature, Gift Miles, Offers 30% More Miles, And That's Not All

Atlanta, GA
27 April , 2017

Gift Miles offers an average of 30% bonus miles to Members, without compromising industry-leading, low commission fees.

Loylogic has recently launched Gift Miles, a new Akruu.com feature, which gives program members the ability to purchase miles for their friends and family.  As with all other ways of earning on Akruu, Gift Miles offers the best value per mile purchased to the consumers which in turn ensures increased engagement and improved economics for the programs.

Etisalat Rewards Partners with Pointspay: Members can now earn or redeem points shopping online

Abu Dhabi and Zurich
04 April 2017

Etisalat Rewards and Pointspay announce an exciting new redemption and accrual channel for Etisalat Reward members, allowing them to earn or redeem their Etisalat Reward Points when shopping online.

Jumeirah and Loylogic Announce Partnership for Jumeirah Sirius Recognition and Rewards Loyalty Programme

Dubai and Zurich

15 March 2017

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programmes, and Jumeirah Sirius, Jumeirah Hotels and Resorts’ global recognition and rewards programme, are partnering to design and deliver a state-of-the-art reward solution for Jumeirah Sirius’ global membership base.

The Convergence of Loyalty and Payments

Zurich, Switzerland
05 March 2017

Akif Khan, Head of Pointspay, Loylogic

Loyalty and payments have always been closely linked, of course, with both being focussed on value exchange.  In the case of loyalty, brands providing benefits to customers in exchange for their continued business.  In the case of payments, brands providing goods to customers in exchange for monetary value.

Dominic Hofer's Interview With The Wise Marketer

Zurich, Switzerland
10 Feb, 2017

An Interview with The Wise Marketer CEO Rick Ferguson and Loylogic CEO and Founder, Dominic Hofer.

In this Q&A, Dominic discusses the durability of the loyalty model, the need for new tech on both the earn and burn side of loyalty programs, and the industries that will drive future loyalty innovation.

Finnair’s Loyalty Program Finnair Plus Joins Akruu

Atlanta, GA – January 17, 2017

Now, you can earn Finnair Plus Points on Akruu.com.

Connect your Finnair Plus account with Akruu and earn points for your online shopping.

Royal Jordanian Airlines Partners With Akruu

Atlanta, GA – December 7,  2016

Now, you can earn Royal Plus Miles on Akruu.com.

Akruu is the new, smart way, for Royal Plus members all over the world to earn more miles by aligning Royal Plus award miles accrual with consumer lifestyle. Akruu offers a revolutionised way of earning by  bringing together multiple ways to accrue, along with an increasing selection of loyalty currencies into one website.  

Loylogic Launches Buy Miles Plus Module on Akruu.com

The new module enables members to purchase top-up miles/points, while saving the program up to 75% over traditional commission rates

Atlanta, Georgia – Dec 1, 2016 – Today, Loylogic has launched Buy Miles Plus, a new Akruu.com module, which offers more points to program members (through the ability to purchase top-up points/miles), facilitating earlier redemption: a significant factor in ensuring the highest possible member engagement and ROI for the program. 

Eurowings Boomerang Club Launches with Akruu

Now, you can earn Boomerang Club Miles on Akruu.com

Atlanta, GA – November 17, 2016

Akruu offers members of participating loyalty programs to earn miles through an online platform in an unparalleled way.

Malaysia Airlines’ Enrich Loyalty Program Launches with Akruu

Enrich Announces Partnership with Akruu

Atlanta, GA – November 10,  2016

There Are Now More ways to earn miles for Malaysia Airlines’ frequent flyers.

Gulf Air’s Falconflyer Loyalty Program Launches with Akruu

Now, you can earn Falconflyer Miles on Akruu.com

Atlanta, GA – November 7, 2016

The Kingdom of Bahrain’s national carrier, Gulf Air, today announced a partnership with Akruu, an online portal that is changing the way miles are earned by providing members of participating loyalty programs with daily, constantly-evolving offers. Akruu aims to deepen member engagement by encouraging earlier and aspirational reward opportunities by making earning [akruuing] a part of everyday life.

Loylogic Launches Akruu, an Industry-leading Loyalty Solution Offering New Ways to Earn Points/Miles from Multiple Program Currencies

Programs Using Akruu Will Experience a Significant Boost in Member Engagement, Revenue and Brand Loyalty

Atlanta, GA – November 1, 2016 – Loylogic, the leading loyalty solutions provider, has launched Akruu, an innovative online solution that provides loyalty program members with unparalleled flexibility in earning points/miles. As such, Akruu is able to create a significant boost in member engagement and revenue for loyalty programs that are participating in Akruu. 

Making Your Points Loved (Even More!) Through Data

Piyush Khandelwal, Chief Operating Officer

Loylogic’s mission is to make your points loved more and our passion is to continue to find ways in which program points become more attractive to the consumers. 

Ooredoo and Loylogic Announce Redesign of Nojoom Loyalty Program

Kuwait and Zurich

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Ooredoo, the leader in providing telecommunications in Kuwait, have entered into a strategic partnership to redesign Ooredoo’s award winning loyalty program, Nojoom. 

80% of Frequent Flyers want to find ways to earn points more easily and Loylogic is ensuring the industry is ready. Coming Soon: Akruu!

 Zurich, Switzerland

Member engagement in loyalty programs is declining and the limitations that earning online offers is contributing to this. In the coming weeks, Loylogic will launch Akruu, a multi-module points accrual platform, which is a way to address this decline in a cost effective way to programs.

JetPrivilege and Loylogic Partner to Provide JP Members with a Brand New Reward Store

Mumbai, India and Zurich, Switzerland

JetPrivilege (JP), the frequent flyer programme of Jet Airways, will now be offering their members the opportunity to redeem their JP Miles in the brand new JP Reward Store.

Loylogic Wins Industry Award for Its Bold and Exciting New Look

 Zürich, Switzerland

Loylogic, the leader in global e-commerce and e-payment solutions for loyalty programs, is pleased to announce that it has been recognised in the annual REBRAND 100® Global Awards for its recent rebranding project, which set out to give the company an updated image- one that is better aligned with its business philosophy. 

Loylogic Announces Pointspay Checkout, a Unique New e-Payment System Which Lets Loyalty Program Members Pay with Points on a Range of Websites

Zürich, Switzerland

Loylogic, the leader in global e-commerce and e-payment solutions for loyalty programs, has developed a new solution to allow loyalty program members to spend their miles and points when shopping online

This Year, We Traded in Chocolate for Education

Zurich, Switzerland

This past holiday season, our partnership with Aiducation inspired us to make our holiday rendition a little bit different but a lot more meaningful.

Alitalia and Loylogic Kick-off Their Partnership with the New MilleMiglia Gallery, a Brand new Shopping Experience

ROME and ZURICH

Loylogic, the leader in global e-commerce and e-payment solutions for loyalty programs, are teaming up with the national Italian airline Alitalia to create a new rewards platform- MilleMiglia Galleria for the Launch of New MilleMiglia Gallery, a brand new shopping experience to reward yourself.

Shopping Online with Points and Miles Made Easier with Loylogic’s New Browser Add-on for Pointspay.

Zurich, Switzerland – Loylogic, the leader in global e-commerce and e-payment solutions for loyalty programs, has developed a brilliant browser add-on for Chrome, Firefox and Internet Explorer for its innovative Pointspay solution. 

Loylogic and SunTec turn customer data into loyalty points for banks

Zurich, Switzerland and London, UK – First-in-kind global partnership helps banks to make full use of customer intelligence and deliver rewards on any interface.

Loylogic announces expansion and relocation of India office

Zurich, Switzerland – Loylogic, the leading global innovator of e-commerce and e-payment solutions for loyalty programs announced today the relocation if its India office.

Loylogic expands London presence with new office move

Zurich, Switzerland – Loylogic, the global paradigm of points based e-commerce and e-payment solutions for loyalty programs announced today the relocation of its office in London.

Almost 88 % of frequent flyers have a redemption goal in mind – but do programs know that goal?

Loylogic, the leader in global e-commerce and e-payment solutions for loyalty programs, has provided insight into the behaviour and preferences of how frequent fliers redeem and collect miles and/or points.

Unveiling a Brand of Choice

Zurich, Switzerland – Loylogic, the leader in global e-commerce and e-payment solutions for loyalty programs, today announced its new brand identity, including an evolved offering suite and a redesigned website. The new brand was created to reflect the company’s significant growth towards being the leading global points commerce provider and builds on the assets created over recent years. Each element of the brand identity highlights the focus on continuing to set new standards in the loyalty and virtual currency industry.

Pointspay launches Checkout Button

Zurich, Switzerland – Pointspay, the world’s first mobile wallet for exchanging loyalty points or miles into more than 160 currencies that can be used at 32 million merchants worldwide, today announced the launch of its Pointspay Checkout.

Loylogic expands its global Sales Team to drive growth

Zurich, Switzerland - Loylogic, the leading global innovator in e-commerce and e-payment solutions for loyalty programs announced today the expansion of its sales team to address significant worldwide growth and demand for its earn and burn solutions.

Loylogic entering the Nordic Markets

Zurich, Switzerland and Copenhagen, Denmark – Loylogic, the leading global provider of points earn and burn solutions today announced to expand its global presence with the opening of a representative office in Copenhagen, Denmark.

Pointspay launched NFC-enabled card

Zurich, Switzerland – Pointspay, the world’s first mobile wallet for exchanging loyalty points or miles into more than 160 currencies that can be used at 32 million merchants worldwide, announces updates to the Pointspay Card, making it more user-friendly than ever.

Pointspay Wins Banking IT-Innovation Award 2013

Zurich, Switzerland – Loylogic, the leading innovator of loyalty e-commerce and e-payment solutions, has received the “Banking IT Innovation Awards 2013” award. The award was announced on October 10th by the “Sourcing in the Finance Industry” competence centre comprising industry sector experts and representatives of the Universities of Leipzig, St. Gallen and Zurich.

Loylogic - How Loyalty Payment Can Help Digital Wallets To Break Through

Loyalty points redemption at the point-of-sale may just be the preferred mechanism for strengthening loyalty by giving members the value they desire, the redemption choice they seek, and the flexibility they need. And, at the same time, it provides for that strong use case that digital wallets need in order break through user adoption: consumer can pay with new money and merchants get access to new money.

Loylogic - Why Loyalty Payment Can Help Digital Wallets To Break Through.pdf

Pointspay: “Best Loyalty Industry Innovation”

Zurich, Switzerland – Loylogic, the leading innovator of loyalty e-commerce and e-payment solutions, has won the award for the ‘Best Loyalty Industry Innovation” for Pointspay at the Loyalty Awards in London on June 11, 2013. Pointspay is the world’s first global mobile payment wallet that enables payments with loyalty currencies at over 32 million merchants worldwide.

Pointspay Wins the ‘Contactless & Mobile Award 2013’

Zurich, Switzerland – Loylogic,  the leading provider of loyalty e-commerce and e-payment solutions, has been awarded with the ‘Contactless & Mobile Award 2013’. The award ceremony, sponsored by VISA Europe, was held on April 30 in London. The award is the second recognition for Loylogic from the payment industry, after winning the ‘MPE Loyalty Award’ few weeks back in Berlin.

Pointspay Wins the ‘MPE Loyalty Award’

Zurich, Switzerland – Loylogic, the leading innovator of loyalty e-commerce and e-payment solutions, was awarded with the ‘MPE Loyalty Award’ at the prestigious 2013 Merchant Payment Ecosystem event in Berlin. The recognition was given for the launch of Pointspay, the world’s first mobile wallet which enables payment with loyalty currencies at over 32 million merchants worldwide.

Loylogic and Leading Global Shipping Company Sign Deal, Resulting in The World’s First Global, Fully Integrated Loyalty Distribution Network

Zurich, Switzerland – In an effort to leverage its global shipping volume to drive down costs and bring high quality tracking services to online shoppers, Loylogic partners with a leading global shipping company.

World’s First and Only Global Mobile Wallet Sees Strong User Adoption with 150 Million Miles Loaded to Cash in First Month of Launch

Zurich-Kuesnacht, Switzerland – Pointspay, the world’s first truly global mobile wallet and mobile payment solution was successfully launched in October together with launch program partner Etihad Airways.

Scandinavian Airlines Renews Contract with Loylogic for 20 Years; Extends Relationship with Company to Upgrade Carrier’s EuroBonus Reward Shop

Zurich, Switzerland and Stockholm, Sweden – Loylogic, a global innovator in e-commerce and e-payment solutions for loyalty and rewards programs designed to reduce liabilities, while increasing member engagement and revenues, is renewing its contract with Scandinavian Airlines (SAS) to upgrade and improve the airline’s EuroBonus Reward Shop.

Pointspay Launches First Mobile-Based Wallet To Convert Loyalty Points and Miles into Cash

Zurich, Switzerland – Pointspay, Inc., a company that offers a mobile wallet and payments solution for leading loyalty programs, has launched its Pointspay mobile app, the world's very first mobile-based wallet for redeeming loyalty points and miles at the point of sale (POS). Part of Loylogic, a leader in loyalty e-commerce and e-payments solutions, Pointspay is set to change the way loyalty program members redeem their points, by giving them the option to convert points or miles into more than 150 currencies, to spend in-store or online at over 30 million merchants worldwide.

Loylogic and Delta Air Lines launch International Online Shopping Portal for SkyMiles® members in 26 Latin American Countries and Canada

Atlanta, Georgia, USA – Loylogic and Delta Air Lines (NYSE: DAL) announce that a new multi-country, multi-language online shopping portal was launched on March 5, 2012, giving SkyMiles^® members across Canada, Latin America, Mexico and the Caribbean the opportunity to earn additional SkyMiles^® for their online purchases.

Loylogic Wins Loyalty Industry Mega Award for Second Consecutive Year

Zurich, Switzerland – Loylogic have been recognized alongside a selection of high profile winners of the 2011 Mega Awards, picking up the accolade as the ‘Best in Vendor Loyalty’.

Loylogic India Technology Center Opens for Business

Zurich, Switzerland and Pune, India – Loylogic opens 6th international office in Pune. Loylogic’s new in-house Technology Center will continue to elevate quality, control, efficient program design and speed-to-market for Loylogic’s client base.

Loylogic and IHG launch an international ecommerce shopping site for hotel loyalty customers

Zurich, Switzerland and Atlanta, USA – The first consolidated, global, multi-language online shopping portal in the hotel loyalty industry has been launched by Loylogic and Intercontinental Hotels Group (IHG), giving global customers the opportunity to earn additional Priority Club Rewards Points for their online purchases.

Loylogic Wins Swiss Economic Award

Zurich, Switzerland – Loylogic, the leading global provider of points earn and burn solutions, was announced today as the winner of the 2011 Swiss Economic Award, the most prestigious entrepreneur award in Switzerland.
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Loylogic Adds Groupon Deals to Global Rewards Network

Zurich, Switzerland and Atlanta, USA – Loylogic, the leader in global earn and burn points solutions, have announced the launch of a partnership with Groupon (www.groupon.com), the online shopping revelation that provides daily deals to consumers in more than 500 cities worldwide.

Loylogic Voted Swiss Economic Award Finalist

Zurich, Switzerland – Loylogic, the leading global provider of points earn and burn solutions were today nominated as a finalist in the 2011 Swiss Economic Award, the most prestigious award for entrepreneurial businesses in Switzerland.

Loylogic goes United Kingdom

Zurich, Switzerland and Brighton, UK – Loylogic, the leading global provider of points earn and burn solutions today announced they will further expand their global operation centers, with the opening of Loylogic UK in Brighton, East Sussex.

Loylogic and Etisalat More launch global points 'earn' and 'burn' solutions

Zurich, Switzerland and Abu Dhabi, UAE – Loylogic have expanded their global client base to the innovative Etisalat More Rewards loyalty program. As a Fortune 200 Company, Etisalat is new territory for the global integrated points earn and burn machine powered by Loylogic, as it breaks into the telecommunication industry, and secures its second of the top 5 brands in the Middle East.

Loylogic wins Mega Award for ‘Most Innovative Loyalty Technology’

Montreal, QC, Canada – Loylogic have been recognized at the annual Airline Information ‘Mega Event’ as leaders in the fields of innovation and technology, with their Loylogic EarnMall™ and Loylogic MobApp™ solutions cited as the pioneering products from their industry leading solution portfolio.

Loylogic becomes PCI DSS compliant

Zurich, Switzerland – Loylogic is proud to announce the receipt of the worldwide security acknowledgement of the Payment Card Industry Data Security Standard (PCI DSS) for all payments passed through their transaction network.

Loylogic opens office in Riga, Latvia

Zurich, Switzerland and Riga, Latvia – Loylogic opens office in Riga, Latvia to service its growing client base and further expanding its global presence. Following the recent launch of the airBaltic ‘BalticMiles Shop’, Loylogic continues its strategy of providing dedicated resources with localized expertise to provide optimum support and loyalty expertise to their expanding client base.

Loylogic obtains United States Patent for its "Slider"

Zurich, Switzerland and Atlanta, GA USA – Loylogic further strengthens its commitment to leadership in customized reward solutions for loyalty programs. On April 13, 2010, the US Patent and Trademark Office registered the ‘Slider’ under Patent No. US 7,698,185 B2.

Loylogic launches the first global loyalty points earning solution

Zurich, Switzerland and Atlanta/GA, USA – Loylogic starts the year 2010 with the launch of another exciting loyalty innovation: the first truly global online points earning shopping solution. Loylogic EarnMall™ together with Loylogic EarnShop™ is the latest addition to Loylogic’s fast growing portfolio of loyalty earn and burn solutions.

Loyalty program members can now redeem their points via the iPhone

Zurich, Switzerland and Atlanta/GA, USA – Loylogic will launch another innovation: the first full blown loyalty program application that allows for real-time points redemption with the Apple iPhone. MobApp™ is the latest addition to Loylogic’s portfolio of loyalty solutions and enables loyalty programs around the world, to add the mobile communication channel through an easy-to-integrate and easy-to-manage turnkey solution.

Loylogic opens office in North America and confirms commitment to U.S. market by hiring top loyalty

Zurich, Switzerland – Continuing its dedication to boosting member engagement with global points-based loyalty programs, Loylogic is extending its geographic coverage with an office in the USA. The new Atlanta office complements the company’s bases in Zurich, Dubai and London.
To best cater to U.S. loyalty program sponsor’s needs, Loylogic has hired two seasoned professionals from the U.S. market to lead its North American operations.

Loylogic successfully launches the new SAS EuroBonus Shop

Zurich, Switzerland – Only six months after winning the pitch process, Loylogic, the leading international reward solutions provider, goes live with the new SAS EuroBonus Shop. For EuroBonus members, the Loyrewards™ 2.0 platform provides a whole new loyalty and shopping experience, with a wide range of personalized services, several redemption features and a worldwide partner network offering over 600 exciting non-flight rewards from top Scandinavian brands to a suborbital space flight.

Another Fabulous Performance for Etihad Guest at the Freddie Awards

Zurich, Switzerland, Fort Lauderdale/USA – For the third consecutive year, Loylogic client Etihad Guest did fantastic at the annual Freddie Awards. The frequent flyer program of Abu Dhabi based Etihad Airways, won four Freddies in the Europe, Middle East and Africa category including the prestigious awards for Best Website and Best Award Redemption.

66% of Frequent Travelers Find Miles Are Worth More

Zurich, Switzerland – Following the insight gained from previous online surveys running alongside the Freddie Award voting, Loylogic has repeated the exercise for 2009; critical timing for understanding how loyalty programs may be perceived in the midst of the current economic crisis.
Loylogic, a leading reward solutions provider to loyalty programs worldwide, canvassed the opinions of more than 4,000 members from over 60 loyalty programs.

Loylogic takes SAS loyalty program to new heights

Zurich, Switzerland – Following a competitive pitch process, Loylogic, the leading international reward solutions provider, has been appointed by Scandinavian Airlines to build and operate the new SAS EuroBonus Reward Shop.
As well as wide-ranging reward and loyalty experience, Loylogic brings a growing worldwide reward merchant network to the task of strengthening, even further, the member appeal of SAS EuroBonus. The new, award-winning Loyrewards™ 2.0 platform will add another dimension to EuroBonus, taking it into 2009 in good shape to retain and attract customers.

Loylogic to launch new loyalty reward platform

Zurich, Switzerland – Loylogic, a Leading rewards solution provider, today announced release of Loyrewards 2.0. The enriched loyalty reward platform creates a completely immersive, user-centric, fully personalized reward shopping experience that gives Loylogic clients the chance to create engaging, 360-degree customer experience on their loyalty program web sites. This is Experience Based Differentiation (EBD) in action, designed to strengthen customer loyalty through the reward process.

Loylogic becomes first COLLOQUY Network Partner in Europe

Zurich, Switzerland, Ohio/USA – As part of its continuing strategy of offering an unrivalled modular reward platform to loyalty programs on a global basis, Loylogic has announced its new affiliation with The COLLOQUY Network.

And the Freddie goes to

Zurich, Switzerland, Phoenix/USA – Loylogic did fantastic at the 20th Freddie Awards in Phoenix Arizona. Its client, the Abu Dhabi based Etihad Airways, won four Freddie Awards, and its Frequent Flyer Program Etihad Guest was awarded the most prestigious title of 'Program of the Year 2008'.

94% of Frequent Flyers Want Miles-plus-Cash Reward Payment Option

Zurich, Switzerland – Loylogic, a leading reward solutions provider to loyalty programs worldwide, made an online survey along with the 2008 Freddie Award voting. More than 9,000 members from 60 frequent flyer programs worldwide participated and one message came through strongly: 94% of frequent flyers want a flexible miles-plus-cash payment option when redeeming rewards.