case studies

As well as being a popular redemption choice, Gift Cards are also frequently used in email phishing scams. Aggressive email filters can occasional flag digital Gift Cards as spam, which prevents the member from access their reward.

Unlike other Nescafe Dolce Gusto PREMIO program launches that were built from scratch, the challenge in Brazil was to migrate from an existing program, transitioning a significant membership base with valuable points balances to the new reward options.

Due to a challenging economic climate and the strong customer value perception of cashback programs a decision was taken to reduce investment in a traditional rewards program.

Pampers Club is a program for all families and wanted to offer interesting redemption options for all members. Behavioral data and customer research showed that the time to value (reward redemption) for certain segments was too long and impacting satisfaction with the program.

MilleMiglia, the Alitalia reward program, was in need of an upgraded reward shop, not least because it was felt within the scheme that the existing reward solution needed to be elevated to provide more incentives that would engage more members and attract more to the program.

The Pins Loyalty Program, now integrated into the airBaltic Club, was all about making the travel and shopping experience for its members more rewarding and convenient. Operating across the Baltics and Finland, the program needed a partner that could seamlessly operate a rewards shop across borders.

Having already worked in partnership for a number of years, when Royal Jordanian promised their frequent flyers new online services and extra flexibility under its new Royal Club frequent flyer program, the airline once again turned to Loylogic for support.

Delta Air Lines wanted to increase the attractiveness of its operations for Latin American travelers, driving expansion through engagement in the region. To do so it had identified the need to create more opportunities to collect Delta SkyMiles – and turned to Loylogic for support.

Intercontinental Hotels Group (IHG) had an extremely international user base across its global IHG rewards scheme and was looking for a way to increase everyday relevance of the program across borders.

African Bank involved Loylogic in a project to launch a truly unique loyalty program in South Africa. The bank wanted to leverage their Audacious brand identity and make a real difference in the communities they serve.

Etihad Guest wants to be one of the most versatile and widely redeemed loyalty currencies in the world. Etihad Guest members are highly engaged with the program and want the flexibility to spend their miles in exciting new ways.

Uralsib, the Russian commercial bank headquartered in Moscow, had a credit card loyalty program, but was looking for a way to boost loyalty, especially amongst its higher wealth customers.

Equity Bank Kenya wanted to revamp its Membership Rewards experience for American Express Green and Gold cardholders. The aim was to delight and engage loyal American Express cardholders with a tempting choice of rewards, creating an outstanding experience that keeps customers coming back.

Every American Express card issued around the world needs to have a reward shop that provides the necessary choice of rewards to inspire and engage users, driving loyalty. This means meeting the challenge of delivering the required loyalty rewards platform across different markets and to different demographics with very different ideas around the rewards they desire. For Centurion cardholders, Amex required a reward shop that offered relevant, high-end products for a wealthy and discerning audience.

Allianz, the leading international insurer in Switzerland, needed to drive positive interactions with their customers, in the process enhancing positive brand awareness and connection. The end goal was to incentivize purchases of additional products from the Allianz portfolio.

Sanagate, a fast-growing online health insurance provider in Switzerland, was looking for a way to provide digital health-focused solutions to their members that would promote their wellbeing - and incentivize healthy behavior.

Aon, as one of the biggest global professional services and management consulting firms, wanted to introduce health-focused solutions to its clients that would improve the wellbeing of employees globally. As a result, Aon developed its Well One platform, which is designed to help organizations enhance business performance by improving the health and wellbeing of their workforce. However, the challenge was to incentivize this health-focused behavior.

Insurance compnay Irish Life wanted to grow deeper brand engagement by helping their community live healthier lives. To do so they had introrudced The MyLife app, a companion healthy living app where health goals can be tracked. However, new user retention and longer-term engagement can be challenging so users need help in nudging healthy behaviours in the right direction.

Agriplus is an agricultural machinery manufacturer operating internationally. The business needed an engagement and rewards program that could be rolled out to new markets iteratively and would retain their best customers.

Art Basel, a leading international art fair, wanted to identify new revenue streams and customer engagement through the creation of a membership program.

Etisalat, the Emirati-based multinational telecommunications services provider, has a commitment to providing its More Rewards members with the best loyalty program in the industry. As a result, the organization was looking for ways to provide innovative new features to its millions of members.