New members-only marketplace Dezerved debuts with Miles & More to give people a novel way to maximise the value of their loyalty miles

• New platform Dezerved connects loyalty program customers with exclusive offers from luxury brands – including fashion retail platform Farfetch, Sony, Fitbit and Parmigiani Fleurier as well as other hotel, watch, gourmet and electronics brands
• The new partnership with Europe’s leading frequent flyer and awards program Miles & More gives elite travellers access to a unique range of exclusive offers

DEZERVED – a new shopping platform coming to a loyalty scheme near you

Lufthansa’s Miles & More programme is the launch partner for a new shopping platform called DEZERVED.

Lufthansa's Miles & More partners to launch members-only marketplace

Milestones 2020

• Formed Loylogic office in Shanghai, China
• Conceptualized Dezerved, a new premier marketplace with exclusive offers for loyalty currencies
• Expanded the partnership with one of the World’s leading FMCG companies to 6 markets globally

Loylogic partners with miles & more to launch multiply miles, an nnnovative new solution that allows members to earn up to 300% more miles from flying

Zurich, Switzerland | 13 October 2020

Loylogic Partners with Miles & More to Launch Multiply Miles, an Innovative New Solution That Allows Members to Earn up to 300% More Miles from Flying

The ENTERTAINER Partners With Pointspay To Offer Members the Power to Pay with Loyalty Points

Zurich, Switzerland  |  28^th April 2020

Global digital lifestyle brand, the ENTERTAINER and Pointspay, Loylogic’s innovative loyalty e-payment platform, announce an exciting new partnership that now offers members the chance to use their loyalty program ‘points’ and ‘miles’ to purchase on the ENTERTAINER.

Keeping your loyalty program members engaged while your travel business is on pause

Zurich, Switzerland | 15th April 2020

By Gabi Kool, Chief Commercial Officer, Loylogic

In the global Coronavirus pandemic, travel has come to an abrupt standstill. Airlines and hotels must find ways to keep their best customers optimistic, engaged and primed to rebound.

Much has been written about the impact of the Coronavirus pandemic on the travel industry. The consensus is clear: In its speed, global reach and severity, the current crisis is unprecedented. Amidst fear, health advisories and travel restrictions, a major part of the world’s population has gone into lockdown.

Why aren’t loyalty program emails personalized and what you can do about it

Zurich, Switzerland | 02^nd April 2020

By Lansy Joseph, Chief Innovation Officer, Loylogic

When was the last time you received an email from an online store that wasn’t personalized to your interests? Years ago, I would imagine. When was the last time you received an email from a loyalty program that wasn’t personalized though? Well, I can say for myself – just last week.

To clarify, by personalization I’m not referring to the basics like having your name, account number or points balance in an email. I’m referring to personalized content relevant to your profile (e.g.: gender, points balance, location, etc.), preferences and interests based on your past browsing and shopping data.

Charting the evolution of loyalty

Zurich | Switzerland 19th March 2020

Gabi Kool, chief commercial officer of Loylogic, platinum sponsor of the Loyalty Magazine Awards, explains how loyalty is evolving and why.

Loylogic sponsors the Loyalty Magazine Awards 2020

London, UK | 18^th February 2020

Loylogic has been announced as the new platinum sponsor of the 2020 Loyalty Magazine Awards. The innovation partner for the world’s leading loyalty programs collaborates with Loyalty Magazine for future growth.