- Mar 152021
New members-only marketplace Dezerved debuts with Miles & More to give people a novel way to maximise the value of their loyalty miles
- New platform Dezerved connects loyalty program customers with exclusive offers from luxury brands – including fashion retail platform Farfetch, Sony, Fitbit and Parmigiani Fleurier as well as other hotel, watch, gourmet and electronics brands
- The new partnership with Europe’s leading frequent flyer and awards program Miles & More gives elite travellers access to a unique range of exclusive offers
- Mar 142021
DEZERVED – a new shopping platform coming to a loyalty scheme near you
Lufthansa’s Miles & More programme is the launch partner for a new shopping platform called DEZERVED.
- Mar 112021
Lufthansa's Miles & More partners to launch members-only marketplace
A first of its kind online marketplace that connects loyalty programs and closed communities with exclusive offers from luxury consumer brands has been launched.Jan 012021Milestones 2020
- Formed Loylogic office in Shanghai, China
- Conceptualized Dezerved, a new premier marketplace with exclusive offers for loyalty currencies
- Expanded the partnership with one of the World’s leading FMCG companies to 6 markets globally
Oct 142020Loylogic partners with miles & more to launch multiply miles, an nnnovative new solution that allows members to earn up to 300% more miles from flying
Zurich, Switzerland | 13 October 2020
Loylogic Partners with Miles & More to Launch Multiply Miles, an Innovative New Solution That Allows Members to Earn up to 300% More Miles from Flying
Apr 282020The ENTERTAINER Partners With Pointspay To Offer Members the Power to Pay with Loyalty Points
Zurich, Switzerland | 28th April 2020
Global digital lifestyle brand, the ENTERTAINER and Pointspay, Loylogic’s innovative loyalty e-payment platform, announce an exciting new partnership that now offers members the chance to use their loyalty program ‘points’ and ‘miles’ to purchase on the ENTERTAINER.
Apr 152020Keeping your loyalty program members engaged while your travel business is on pause
Zurich, Switzerland | 15th April 2020
By Gabi Kool, Chief Commercial Officer, Loylogic
In the global Coronavirus pandemic, travel has come to an abrupt standstill. Airlines and hotels must find ways to keep their best customers optimistic, engaged and primed to rebound.
Much has been written about the impact of the Coronavirus pandemic on the travel industry. The consensus is clear: In its speed, global reach and severity, the current crisis is unprecedented. Amidst fear, health advisories and travel restrictions, a major part of the world’s population has gone into lockdown.
Apr 022020Why aren’t loyalty program emails personalized and what you can do about it
Zurich, Switzerland | 02nd April 2020
By Lansy Joseph, Chief Innovation Officer, Loylogic
When was the last time you received an email from an online store that wasn’t personalized to your interests? Years ago, I would imagine. When was the last time you received an email from a loyalty program that wasn’t personalized though? Well, I can say for myself – just last week.
To clarify, by personalization I’m not referring to the basics like having your name, account number or points balance in an email. I’m referring to personalized content relevant to your profile (e.g.: gender, points balance, location, etc.), preferences and interests based on your past browsing and shopping data.
Mar 192020Charting the evolution of loyalty
Zurich | Switzerland 19th March 2020
Gabi Kool, chief commercial officer of Loylogic, platinum sponsor of the Loyalty Magazine Awards, explains how loyalty is evolving and why.
Mar 022020Loylogic sponsors the Loyalty Magazine Awards 2020
London, UK | 18th February 2020
Loylogic has been announced as the new platinum sponsor of the 2020 Loyalty Magazine Awards. The innovation partner for the world’s leading loyalty programs collaborates with Loyalty Magazine for future growth.