• Mar 152021
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    Loyalty Programme Members Get Exclusive Offers From Luxury Brands With Dezerved

    A new members-only online marketplace called Dezerved has just opened its doors to connect loyalty programme customers and closed communities with exclusive offers from luxury brands – such as luxury fashion retailer Farfetch – which shoppers can access with a combination of points or miles plus cash.

  • Mar 152021
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    New members-only marketplace Dezerved debuts with Miles & More to give people a novel way to maximise the value of their loyalty miles

    • New platform Dezerved connects loyalty program customers with exclusive offers from luxury brands – including fashion retail platform Farfetch, Sony, Fitbit and Parmigiani Fleurier as well as other hotel, watch, gourmet and electronics brands
    • The new partnership with Europe’s leading frequent flyer and awards program Miles & More gives elite travellers access to a unique range of exclusive offers

  • Jan 012021
    Milestones - Loylogic

    Milestones 2020

    • Formed Loylogic office in Shanghai, China
    • Conceptualized Dezerved, a new premier marketplace with exclusive offers for loyalty currencies
    • Expanded the partnership with one of the World’s leading FMCG companies to 6 markets globally

  • Apr 152020
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    Keeping your loyalty program members engaged while your travel business is on pause

    Zurich, Switzerland | 15th April 2020

    By Gabi Kool, Chief Commercial Officer, Loylogic

    In the global Coronavirus pandemic, travel has come to an abrupt standstill. Airlines and hotels must find ways to keep their best customers optimistic, engaged and primed to rebound.

    Much has been written about the impact of the Coronavirus pandemic on the travel industry. The consensus is clear: In its speed, global reach and severity, the current crisis is unprecedented. Amidst fear, health advisories and travel restrictions, a major part of the world’s population has gone into lockdown.

  • Apr 022020
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    Why aren’t loyalty program emails personalized and what you can do about it

    Zurich, Switzerland | 02nd April 2020

    By Lansy Joseph, Chief Innovation Officer, Loylogic

    When was the last time you received an email from an online store that wasn’t personalized to your interests? Years ago, I would imagine. When was the last time you received an email from a loyalty program that wasn’t personalized though? Well, I can say for myself – just last week.

    To clarify, by personalization I’m not referring to the basics like having your name, account number or points balance in an email. I’m referring to personalized content relevant to your profile (e.g.: gender, points balance, location, etc.), preferences and interests based on your past browsing and shopping data.

  • Mar 192020
    Gabi Kool

    Charting the evolution of loyalty

    Zurich | Switzerland 19th March 2020

    Gabi Kool, chief commercial officer of Loylogic, platinum sponsor of the Loyalty Magazine Awards, explains how loyalty is evolving and why.