• Jun 252018
    Dominic Small

    A Few Minutes with Dominic Hofer, Founder & CEO of LoyLogic 2019

    Zurich, Switzerland |  25th June 2018

    By The Wise Marketer

    The Wise Marketer recently interviewed Dominic Hofer, Founder and CEO of Loylogic to get his take on the broader loyalty marketing world, the importance of choice in an effective loyalty strategy and how Loylogic is dealing with the tremendous change and upheaval in this vertical.

    Watch it Now 

  • Jun 212018

    The key to your loyalty program’s survival and success is all about making the right choice

    Zurich, Switzerland | 21st June 2018

    By Dominic Hofer, Founder & CEO, Loylogic

    Choice has become such a buzz word and so very ingrained in our vocabulary: good choice, bad choice, too much choice, no choice… whatever we connect it with, choice is everywhere not just in our language but also in our lives. It is said that we make around 35,000 conscious and subconscious choices and decisions in one single day alone.*1 We take for granted having so many choices in life, but when we have no choice in a matter then we remark upon its absence in a negative way.

  • Jun 112018
    Loylogic Intro

    SWISS Miles & More and Loylogic Announce a Strategic Partnership on PointsPay to Offer Increased Member Choice and Flexibility

    Zurich, Switzerland | 11th June 2018 

    A new strategic collaboration has been launched between SWISS Miles & More, part of the biggest frequent flyer and awards programme in Europe, and Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, with the goal to provide more choice and value to the SWISS Miles & More members through Loylogic’s powerful one button solution PointsPay.

  • Jun 112018
    MM Loylogic Plane V10 441x200

    SWISS Miles & More and Loylogic Disrupt Online Earn and Burn With PointsPay

    London, UK | 11th June 2018 

    By Akif Khan, Head of PointsPay at Loylogic

    Today, the majority of airline loyalty programs drive non-air redemptions via a combination of channels such as their online reward shops, vouchers and gift cards, hotel and car rental partnerships, and even direct redemption possibilities with selected partners. The reward shop model in particular has worked well for a long time, but it’s under pressure in a world where consumer expectations are constantly rising in the face of the relentless growth and sophistication of ecommerce.

  • May 242018
    Engagement Paper

    Can loyalty programs finally overcome the engagement versus breakage conundrum?

    London, UK | 24th May 2018

    By Oli Dervey, Head of Strategy, Loylogic 

    Ever since loyalty programs evolved from a means to retain customers to a means to generate cash for their operators, there is an inherent tension between reaping profits from expiring points and engaging members through rewards. New redemption options may offer a way out of this conundrum. 

  • May 022018
    Loylogic Intro

    Loylogic and Trelleborg Wheel Systems Announce Partnership for AgriPlus Rewards Program

    Zurich, Switzerland | 2nd May 2018

    For the first time Loylogic and Trelleborg Wheel Systems, launch a global loyalty program for the agricultural industry. The global leader and provider of loyalty program solutions Loylogic, is delighted to enter this new loyalty terrain with the Trelleborg Group, a world leader in engineered polymer solutions and global supplier of tires in the agricultural industry, with the purpose of creating and operating a state-of-the art loyalty experience new to this sector.

  • Apr 272018
    Loylogic Intro

    Loylogic, dacadoo and Sanagate Announce Partnership for the SanaHealth Reward Programme

    Zurich and Lucerne | 27th April 2018

    Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programmes, and Sanagate, the Swiss online health insurance announce, together with partner dacadoo, the launch of a new loyalty programme for the health and insurance industry. Sanagate made the next step in the digital health prevention for their customers in 2017 when it added the digital health engagement platform SanaHealth to their offering. It engages users in holistic health, including exercise, nutrition, sleep, stress and mental wellbeing. Loylogic, dacadoo and Sanagate now launch a new loyalty points system on the SanaHealth platform to reward users for healthy behavior.


  • Apr 102018

    48 Trillion Unspent Loyalty Points – An Opportunity For Merchants

    London, UK | 10th April 2018

    By Akif Khan, Head of PointsPay at Loylogic

    When I tell people that there are approximately 48 trillion unspent loyalty points and frequent flyer miles sitting dormant in loyalty program members’ accounts globally, the first reaction is usually one of surprise. The next reaction is usually a nod of recognition, as they explain that they too often struggle to find meaningful ways to redeem the points that they have. This is an important fact that online merchants should note, as there is a growing opportunity for them to tap into this phenomenon to drive incremental revenue and drive customer acquisition.

  • Mar 272018

    The busy life of an ambitious loyalty member: is there any point to it?

    London, UK | 27th March 2018

    By Ivo Knottnerus, Sales & Business Development Director

    Why do people seem so busy? I mean always and all of the time? Part of this is a perception problem. On average, people in the wealthier countries have more leisure time than they used to have 20 years ago. This is particularly true in the United States, but even in Europe leisure time has been going up steadily since 1965, when formal national time-use surveys began. Europeans work nearly 12 hours less per week, on average, than they did 40 years ago - a fall that includes all work-related activities, such as commuting and coffee breaks.