The Painful Reckoning of Incumbent FMCG Manufacturers

Zurich, Switzerland | 27^th November 2019

By Daniel Schmidt, Director - FMCG Loyalty, Loylogic

Global consumer goods companies face the unpleasant truth that the success of the past cannot be reproduced in the future without a new approach to marketing.  Direct consumer engagement has been the holy grail for decades. Could loyalty programs be the foundation of future success?

Loylogic Appoints Gabi Kool as the new Chief Commercial Officer

Zurich, Switzerland | 26^th November 2019

Loylogic, the global leader in creating and running e-commerce solutions for loyalty programs, announces the appointment of Gabi Kool as their new Chief Commercial Officer. Gabi joins the current executive team of Loylogic and is based at the Loylogic headquarters in Zurich. 

Loylogic Launches Reward Store on Aon’s Digital Wellbeing Platform

Zurich, Switzerland | 30^th October 2019

Loylogic, the global leader in creating and running e-commerce solutions for loyalty programs announces the launch of a reward store for Well One, Aon plc’s new digital health engagement platform. The goal of the Well One platform is designed to help organizations enhance business performance by improving the health and wellbeing of their workforce. 

Milestones 2019

• Won Customer Fest Award for ‘Best Innovation in Loyalty’ with India’s largest frequent flyer program
• Expanded business operations to Tokyo, Japan
• Launched Global Travel Portal, enabling members to travel with their points & miles
• Partnered with Europe’s largest frequent flyer program for a new Transfer Miles Solution
• Partnered with Japan’s flag carrier airline for a collection and redemption platform
• Partnered with Europe’s biggest insurance provider for a Reward Store Health App

How Retailers Fail to Tap into 360 Billion Dollar Market

Zurich, Switzerland | 24^th October 2019

By Aileen Parsons, Head of Pointspay, Loylogic 

In 2017, Colloquy ^[1] estimated that there were $360 Billion dollars’ worth of points sleeping in member accounts worldwide, with a further $117 billion being issued each year. To appreciate the magnitude of those numbers, if we compare it to a country’s GDP, then this population of points owners would nestle nicely between Denmark and Singapore. With 7.6 billion program members globally and that number growing by 12% per year, this is a population and an income stream that is no longer a ‘nice to have’ it’s a ‘must have’. 

Loylogic Appoints Kapil Kapoor as the new Chief Technology Officer

Zurich, Switzerland | Pune, India | 24^th September 2019

Loylogic, the global leader in creating and running e-commerce solutions for loyalty programs, announces the appointment of Kapil Kapoor as their new Chief Technology Officer. Kapil joins the current executive team of Loylogic in its Technology Hub in Pune, India and will be leading the entirety of the technology organization of Loylogic that includes engineering, product, and user experience. 

The Future of Shopping with Points and Miles

Zurich, Switzerland | 17^th September 2019

By Vera Martocchia, VP of Marketing at Loylogic

Offering non-core redemption in order to diversify your loyalty offering and drive more engagement has developed from a nice-to-have to an absolute must, significantly impacting the growth of a loyalty program. Consequently, a well-rounded reward store has been an essential part of a winning loyalty strategy for almost every successful loyalty program and can be a game-changer.  

Miles & More and Loylogic Announce the Launch of Loylogic’s new Transfer Miles Solution

Zurich, Switzerland | 3^rd September 2019

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Miles & More, the largest frequent flyer and awards programme in Europe, have launched Loylogic’s cutting-edge Transfer Miles Solution. ‘Mileage Services by Loylogic in association with Miles & More’ enables members to transfer their accrued award miles to accounts of other Miles & More members. 

Japan Airlines Partners with Loylogic and Ascenda to Launch JAL Mileage Bank World Marketplace

Zurich, Switzerland | 30^th July 2019

Loylogic, the global leader in creating and running e-commerce solutions for loyalty programs, Ascenda, a global provider of premium rewards solutions and Japan Airlines announce the launch of JAL Mileage Bank World Marketplace (“JMB World Marketplace”). With this partnership, Japan Airlines is expanding and strengthening their loyalty program offering in order to increase customer acquisition and provide a superior program experience to their JAL Mileage Bank members in Japan and around the world.

Cobone and Pointspay Partner to Provide More Redemption Possibilities for Loyalty Programs

Zurich, Switzerland | 11^th July 2019

Cobone, the number one deals and discount platform in the Middle East and Pointspay, Loylogic’s leading shopping portal, announce a partnership that allows loyalty program members to redeem their points and miles directly when shopping at Cobone.