The Rise Of PayPal And What The Loyalty Industry Can Learn

London, UK | 22^nd March, 2018

By Akif Khan, Head of PointsPay. Loylogic 

Think online shopping and payments, and you most probably think of the stereotypical image of credit card details being entered onto a checkout page. However, in a surprisingly large number of markets, this isn’t the case. Whilst credit and debit cards are prolific in many regions, there are just as many others where they are not. Within the world of ecommerce, paying online without directly using your payment card is known as using an alternative payment method, or APM. The growth in the use of APMs is an important trend that the loyalty industry should be following. There are over 300 APMs in use globally. These range from bank transfer-based systems such as iDEAL in the Netherlands or Sofort in Germany, to direct mobile carrier billing systems such as Boku, to e-invoicing services like Klarna.

Loylogic Silver Sponsor and Workshop Presenter at Loyalty 2018 in Bangkok

Zurich, Switzerland | 9^th February 2018

Loylogic has partnered with FlightGlobal and Global Flight to be a lead sponsor of the 10th Annual Loyalty Conference & Awards in Bangkok. Loylogic additionally conducted a hands-on workshop to let loyalty managers experience for themselves what it really takes to build a successful and strategic dream reward portal for their programmes.

Your loyalty blind spot? It’s your employees

Zurich, Switzerland | 6^th December 2017

By Max Hunter, Chief Joy Officer at Loylogic

Employee loyalty. What does that even mean? I’ve given my all to companies before but they seemed to show no loyalty to me. The only way the company tried to engage employees was through a ‘carrot and stick’ bonus scheme and a Christmas party. Plus I got looked over for ‘promised’ promotion, then uninvited from the Christmas party once I handed in my notice after 5 years dedicated, successful service. When the squeeze is on, the only thing that gets squeezed is the people.

Make your loyalty points work with bitcoin

London, UK | 4^th December, 2017

By Vera Martocchia | Global Marketing Director at Loylogic

For Loylogic innovation is key and one of our core values deeply imbedded into our DNA. We are constantly observing new trends and challenge the status quo to come up with new and unprecedented redemption features for the loyalty industry. This is what led us to our newest revelation: Bitcoin as a loyalty redemption feature and points investment option.

Milestones 2017

• Partnered with a block chain payment service provider to offer first-ever points conversion into cryptocurrency
• Announced global strategic partnership with dacadoo
• Launched Gift Miles on Akruu, enabling members to purchase points & miles.
• Partnered with leading UAE based luxury hospitality provider for a Rewards Program

Loyalty is a two way street

Zurich, Switzerland | 27^th November, 2017

By Judith Raymakers, VP Strategic Partnerships at Loylogic

topbonus, with more than 4.3 million members being one of the largest loyalty programs in Europe, has always placed the interest of their members at the core of their business thinking. Program rewards and benefits were designed to make their members travel experience smoother and to additionally provide their loyal customers with more benefits “on the ground”.

The Triple Effect of a Powerful Reward Solution

Zurich, Switzerland | 6^th September, 2017

Loylogic Inc., the global leader in e-commerce and e-payment solutions for loyalty programs, displays the impact a powerful reward solution can have on a loyalty program and brand.

Loylogic and Coinify Partner to Offer First-Ever Loyalty Currency Conversion into a Cryptocurrency

Zurich and Copenhagen
23 August 2017

Loylogic Inc., the global leader in e-commerce and e-payment solutions for loyalty programs, and Coinify ApS, a leading blockchain payment service provider, announce a strategic and innovative global partnership. The new feature, which continues to offer millions of loyalty program members with unparalleled flexibility by providing Bitcoin as a redemption option, can now be found on Loylogic’s industry leading Reward Experience Platform.

The Journey to (Earlier) Redemption

Zurich, Switzerland
15 August, 2017

Judith Raymakers
VP Strategic Partnerships

Member engagement is an essential business priority for loyalty programs and member redemption serves as a conduit to drive engagement. Because redemption offers the opportunity to better connect with your members, encouraging earlier redemption in the member lifecycle can be extremely beneficial and lucrative to your loyalty program.

The Untapped Opportunity of Online Earn

Ben Ashwell, Head of Akruu

Even as more and more consumer spend shifts online, one aspect of online customer engagement has failed to keep pace with the growth of ecommerce: online earning in consumer loyalty programs. This lack of growth in online earning persists despite the desire of members to interact with their favorite loyalty program online. If consumers seek online earning opportunities, then how can brands accommodate them? Ashwell reveals the challenges to creating online earning velocity, as well as the opportunities for brands to build loyalty through the next generation of online earning portals.