Malaysia Airlines’ Enrich Loyalty Program Launches with Akruu

Enrich Announces Partnership with Akruu

Atlanta, GA – November 10,  2016

There Are Now More ways to earn miles for Malaysia Airlines’ frequent flyers.

Gulf Air’s Falconflyer Loyalty Program Launches with Akruu

Now, you can earn Falconflyer Miles on Akruu.com

Atlanta, GA – November 7, 2016

The Kingdom of Bahrain’s national carrier, Gulf Air, today announced a partnership with Akruu, an online portal that is changing the way miles are earned by providing members of participating loyalty programs with daily, constantly-evolving offers. Akruu aims to deepen member engagement by encouraging earlier and aspirational reward opportunities by making earning [akruuing] a part of everyday life.

Milestones 2016

• Launched Akruu, a cutting-edge earn platform offering options to earn points/miles
• Partnered with five European and a Middle Eastern frequent flyer programs on Akruu
• Partnered with the largest Indian frequent flyer program for a Reward Platform
• Won REBRAND 100® Global Award for bold and exciting new brand look

Loylogic Launches Akruu, an Industry-leading Loyalty Solution Offering New Ways to Earn Points/Miles from Multiple Program Currencies

Programs Using Akruu Will Experience a Significant Boost in Member Engagement, Revenue and Brand Loyalty

Atlanta, GA – November 1, 2016 – Loylogic, the leading loyalty solutions provider, has launched Akruu, an innovative online solution that provides loyalty program members with unparalleled flexibility in earning points/miles. As such, Akruu is able to create a significant boost in member engagement and revenue for loyalty programs that are participating in Akruu. 

Making Your Points Loved (Even More!) Through Data

Piyush Khandelwal, Chief Operating Officer

Loylogic’s mission is to make your points loved more and our passion is to continue to find ways in which program points become more attractive to the consumers. 

Ooredoo and Loylogic Announce Redesign of Nojoom Loyalty Program

Kuwait and Zurich

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Ooredoo, the leader in providing telecommunications in Kuwait, have entered into a strategic partnership to redesign Ooredoo’s award winning loyalty program, Nojoom. 

One Step Forward, No Steps Back

In response to Colloquy’s 2015 Loyalty Census which specified that nearly 60% of loyalty programme members are inactive, we recently advocated on the way members of loyalty programmes are able to earn their points or miles. When delving deeper into the issue of loyalty programme activity, the problem is not acquisition, in fact, at 3.3B members globally, people are signing up for loyalty programmes more than ever before.

80% of Frequent Flyers want to find ways to earn points more easily and Loylogic is ensuring the industry is ready. Coming Soon: Akruu!

 Zurich, Switzerland

Member engagement in loyalty programs is declining and the limitations that earning online offers is contributing to this. In the coming weeks, Loylogic will launch Akruu, a multi-module points accrual platform, which is a way to address this decline in a cost effective way to programs.

JetPrivilege and Loylogic Partner to Provide JP Members with a Brand New Reward Store

Mumbai, India and Zurich, Switzerland

JetPrivilege (JP), the frequent flyer programme of Jet Airways, will now be offering their members the opportunity to redeem their JP Miles in the brand new JP Reward Store.

Don't Mind The Gap: The Collect Effect

In 2015, loyalty program membership recorded the highest number in history at 3.3B program members; conversely, program activity levels are at an all-time low as nearly 60% of members are inactive . This does not come as a surprise given that loyalty program activity rates have been heading down this path for years; it’s time to look at how to transform the way your members engage with your program.