Loylogic Launches Akruu, an Industry-leading Loyalty Solution Offering New Ways to Earn Points/Miles from Multiple Program Currencies

Programs Using Akruu Will Experience a Significant Boost in Member Engagement, Revenue and Brand Loyalty

Atlanta, GA – November 1, 2016 – Loylogic, the leading loyalty solutions provider, has launched Akruu, an innovative online solution that provides loyalty program members with unparalleled flexibility in earning points/miles. As such, Akruu is able to create a significant boost in member engagement and revenue for loyalty programs that are participating in Akruu. 

Making Your Points Loved (Even More!) Through Data

Piyush Khandelwal, Chief Operating Officer

Loylogic’s mission is to make your points loved more and our passion is to continue to find ways in which program points become more attractive to the consumers. 

Ooredoo and Loylogic Announce Redesign of Nojoom Loyalty Program

Kuwait and Zurich

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Ooredoo, the leader in providing telecommunications in Kuwait, have entered into a strategic partnership to redesign Ooredoo’s award winning loyalty program, Nojoom. 

One Step Forward, No Steps Back

In response to Colloquy’s 2015 Loyalty Census which specified that nearly 60% of loyalty programme members are inactive, we recently advocated on the way members of loyalty programmes are able to earn their points or miles. When delving deeper into the issue of loyalty programme activity, the problem is not acquisition, in fact, at 3.3B members globally, people are signing up for loyalty programmes more than ever before.

80% of Frequent Flyers want to find ways to earn points more easily and Loylogic is ensuring the industry is ready. Coming Soon: Akruu!

 Zurich, Switzerland

Member engagement in loyalty programs is declining and the limitations that earning online offers is contributing to this. In the coming weeks, Loylogic will launch Akruu, a multi-module points accrual platform, which is a way to address this decline in a cost effective way to programs.

JetPrivilege and Loylogic Partner to Provide JP Members with a Brand New Reward Store

Mumbai, India and Zurich, Switzerland

JetPrivilege (JP), the frequent flyer programme of Jet Airways, will now be offering their members the opportunity to redeem their JP Miles in the brand new JP Reward Store.

Don't Mind The Gap: The Collect Effect

In 2015, loyalty program membership recorded the highest number in history at 3.3B program members; conversely, program activity levels are at an all-time low as nearly 60% of members are inactive . This does not come as a surprise given that loyalty program activity rates have been heading down this path for years; it’s time to look at how to transform the way your members engage with your program.

Loyalty@Freddie's Conference and Awards 2016

Las Vegas, USA
28-29 April, 2016

Global Flight, Flightglobal and The Freddie Awards are delighted to announce the third annual loyalty conference, the Loyalty@Freddies will be taking place on April 28 - 29, 2016 in Las Vegas, USA, immediately before the Freddie Awards. This conference will showcase the best practice of previous Freddie Awards winners, delivering invaluable insights to delegates who want to stand out from the crowd. Loylogic is a Bronze Sponsor of the Loyalty @ Freddies Conference and a Gold Sponsor of the Freddie Awards.  

Loylogic Wins Industry Award for Its Bold and Exciting New Look

 Zürich, Switzerland

Loylogic, the leader in global e-commerce and e-payment solutions for loyalty programs, is pleased to announce that it has been recognised in the annual REBRAND 100® Global Awards for its recent rebranding project, which set out to give the company an updated image- one that is better aligned with its business philosophy. 

Loylogic Wins REBRAND 100® Award for Bold and Exciting New Look

 Zürich, Switzerland

Loylogic, the leader in global e-commerce and e-payment solutions for loyalty programs, is pleased to announce that it has been recognised in the annual REBRAND 100® Global Awards for its recent rebranding project, which set out to give the company an updated image- one that is better aligned with its business philosophy.