• Sep 062018
    Lansy BW

    Loylogic Appoints Lansy Joseph as their New Chief Innovation Officer

    Zurich, Switzerland | 6th September 2018 

    Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, announces the appointment of Lansy Joseph as their new Chief Innovation Officer. Lansy, a strong advocate for innovation and technology, has worked with Loylogic for almost a decade in different roles on the technology and product development side. He has played an integral role in developing and driving the company’s technology and innovation roadmap spanning ideation to commercialization and worked on turnkey solutions, such as the conversion of points to Cryptocurrency feature that has been shortlisted for the 2017 Mega Award in Loyalty.

  • Aug 062018
    Loylogic Intro

    Mawarid Finance and Loylogic Announce a Strategic Partnership for Akruu

    Zurich, Switzerland | 6th August 2018 

    Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Mawarid Finance PJSC, a leading Islamic finance and investments group licensed by the UAE Central Bank, announce a strategic partnership for Loylogic’s cutting edge earn solution Akruu. The common objective is to provide more opportunities to collect points and consequently more value to the members of the Falak Tayyeb loyalty program thereby enabling them to reach their redemption goal faster. 

  • Jul 122018

    Buy, Gift or Transfer? Loylogic is the answer.

    London, UK | 12th July 2018

    By Ivo Knottnerus, Sales & Business Development Director

    A call to all Loyalty Program Managers: How do you reactivate the inactive members in your program? It is a fact that across the board 50-70% of the members of any given loyalty program today are inactive. The reasons are multiple and range from not finding enough interesting and engaging redemption opportunities, to not having enough points or miles in their accounts for a redemption in the first place and losing interest. What are you going to do about this? How are you going to activate the inactive members and re-engage them?

    What if I tell you that there now is a solution to this problem?

  • Jul 092018
    Loylogic Intro

    Malaysia Airlines Enrich and Loylogic Announce the Launch of Loylogic’s New BUY Miles Solution

    Zurich, Switzerland | 9th July 2018 

    Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Enrich the frequent flyer program of Malaysia Airlines have partnered to implement the new Loylogic Buy Miles Solution. The collaboration kicks off the launch of Loylogic’s new cutting-edge Buy Miles platform, which enables members of a loyalty program to acquire more of their program’s miles in a fast and seamless way. It is supporting the objective of programs and members alike, to offer a simple solution, through which the member’s miles balance can be increased instantly and without further accrual effort. The possibility to simply buy more miles also plays an important role in ensuring the greatest member engagement of a program and its ROI.

  • Jul 052018
    Loylogic Intro

    Loylogic Launches Their New Buy, Gift and Transfer Technology Platform with Aggressive Price Positioning

    Zurich, Switzerland | 5th July 2018 

    Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, announces its strategic entrance into the Buy-Gift-Transfer (BGT) market with its new BGT-module by offering a state of the art technology platform combined with excellent commercials. Leaving out the service fee completely in their pricing model, Loylogic’s plug and play solution can be integrated within a few weeks and deliver substantial program revenue almost immediately at a cost of 60-90% below that of current solution providers.

  • Jun 252018
    Dominic Small

    A Few Minutes with Dominic Hofer, Founder & CEO of LoyLogic 2019

    Zurich, Switzerland |  25th June 2018

    By The Wise Marketer

    The Wise Marketer recently interviewed Dominic Hofer, Founder and CEO of Loylogic to get his take on the broader loyalty marketing world, the importance of choice in an effective loyalty strategy and how Loylogic is dealing with the tremendous change and upheaval in this vertical.

    Watch it Now 

  • Jun 212018

    The key to your loyalty program’s survival and success is all about making the right choice

    Zurich, Switzerland | 21st June 2018

    By Dominic Hofer, Founder & CEO, Loylogic

    Choice has become such a buzz word and so very ingrained in our vocabulary: good choice, bad choice, too much choice, no choice… whatever we connect it with, choice is everywhere not just in our language but also in our lives. It is said that we make around 35,000 conscious and subconscious choices and decisions in one single day alone.*1 We take for granted having so many choices in life, but when we have no choice in a matter then we remark upon its absence in a negative way.

  • Jun 112018
    Loylogic Intro

    SWISS Miles & More and Loylogic Announce a Strategic Partnership on Pointspay to Offer Increased Member Choice and Flexibility

    Zurich, Switzerland | 11th June 2018 

    A new strategic collaboration has been launched between SWISS Miles & More, part of the biggest frequent flyer and awards programme in Europe, and Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, with the goal to provide more choice and value to the SWISS Miles & More members through Loylogic’s powerful one button solution Pointspay.

  • Jun 112018
    MM Loylogic Plane V10 441x200

    SWISS Miles & More and Loylogic Disrupt Online Earn and Burn With Pointspay

    London, UK | 11th June 2018 

    By Akif Khan, Head of Pointspay at Loylogic

    Today, the majority of airline loyalty programs drive non-air redemptions via a combination of channels such as their online reward shops, vouchers and gift cards, hotel and car rental partnerships, and even direct redemption possibilities with selected partners. The reward shop model in particular has worked well for a long time, but it’s under pressure in a world where consumer expectations are constantly rising in the face of the relentless growth and sophistication of ecommerce.