The Future of Loyalty Engagement

Zurich, Switzerland | 20^th March 2019

By  Piyush Khandelwal, Chief Operations Officer at Loylogic

Today, redemption is one of the most important levers to engage loyalty members with a brand. More and more organizations therefore have also come to understand the importance of non-core rewards that inherently provide attainability (early redemption), availability (unlimited choice) and inclusivity (everyone participates). In addition to increasing member engagement, non-core rewards enable strategic program management, for example, they can be used as tier-based benefits to members and even reduce the average cost per point. Members engage more and costs come down [1]- Isn’t that what economic dreams are made of?

Loylogic wins “Best Innovation in Loyalty” award at the 12th Customer Fest Awards 2019 in conjunction with partner JetPrivilege

Zurich, Switzerland | 6^th February 2019

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs has been awarded with “the best innovation in loyalty” award for “best use of promotions in a loyalty program” category together with their partner JetPrivilege, the frequent flyer program of Jet Airways.

Atlasglobal and Loylogic Announce a Strategic Partnership for Akruu

Zurich, Switzerland | 4^th February 2019

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Atlasglobal, a leading Turkish Airline, announce a strategic partnership for Loylogic’s cutting edge, co-branded earning solution, Akruu. Through this collaboration, Atlasmiles aims to deepen member engagement by enabling their members to earn more miles through Akruu’s innovative earning modules, thereby leading to increased program revenue. 

Royal Jordanian and Loylogic Deepen their Partnership by Launching a Global Reward Portal as well as Buy and Gift Miles

Zurich, Switzerland | Amman, Jordan | 7^th January 2019

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Royal Jordanian Airlines have extended their partnership by launching an additional three of Loylogic’s leading solutions for their Royal Club loyalty program: Buy and Gift Miles solution as well as REX, the global rewards portal.

Milestones 2018

• Launched Buy, Gift and Transfer Solution
• Partnered with Europe’s largest frequent flyer program for PointsPay
• Partnered with biggest Swiss online health insurance provider for a Reward Platform
• Partnered with global tire supplier in the agricultural industry for an Incentive Reward Platform

Sharaf DG and PointsPay by Loylogic to Provide Points Redemption Choices for Leading Loyalty Programs

Zurich, Switzerland | 13^th December 2018

Sharaf DG and PointsPay announce an exciting new Exclusive partnership that allows loyalty program members to redeem points when shopping online. As such, Members of major loyalty programs like Etihad Guest and Smiles by Etisalat are now able to spend their miles or points at Sharaf DG.com by simply logging to their accounts and making payments in easy 3 steps process. 

PointsPay – The Perfect Festive Gift for your Loyalty Program

Zurich, Switzerland | 5^th December 2018

By Loylogic Insights 

It’s that time of year again when millions of us will be shopping online looking for that ideal gift for family or friends in the run up to the holiday season.  The giving of gifts to loved ones is of huge emotional significance, and so it’s an ideal opportunity for your loyalty program to strengthen the bond with your members and play a critical supportive role in this process.

The Travel Paradox: From Jet Set to Generation EasyJet, why do we still Aspire to Travel?

Zurich, Switzerland | 25^th October 2018

By Oli Dervey, Head of Strategy at Loylogic

Why does everybody still desire what everybody can easily get? Travel has become far more accessible very quickly and in most parts of the world. Yet it retains all of its emotional, aspirational attributes. Why did the travel lifestyle not get old?

Kuwait Airways and Loylogic Announce a Strategic Partnership for Akruu

Zurich, Switzerland | 25^th September 2018

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Kuwait Airways’ frequent flyer program, Oasis Club, announce a strategic partnership for Loylogic’s cutting edge, co-branded earn solution Akruu. Through this partnership, Oasis club aims to boost member engagement by providing more innovative ways to collect Oasis Club Miles. 

Loylogic Appoints Lansy Joseph as their New Chief Innovation Officer

Zurich, Switzerland | 6^th September 2018 

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, announces the appointment of Lansy Joseph as their new Chief Innovation Officer. Lansy, a strong advocate for innovation and technology, has worked with Loylogic for almost a decade in different roles on the technology and product development side. He has played an integral role in developing and driving the company’s technology and innovation roadmap spanning ideation to commercialization and worked on turnkey solutions, such as the conversion of points to Cryptocurrency feature that has been shortlisted for the 2017 Mega Award in Loyalty.