PointsPay – The Perfect Festive Gift for your Loyalty Program

Zurich, Switzerland | 5^th December 2018

By Loylogic Insights 

It’s that time of year again when millions of us will be shopping online looking for that ideal gift for family or friends in the run up to the holiday season.  The giving of gifts to loved ones is of huge emotional significance, and so it’s an ideal opportunity for your loyalty program to strengthen the bond with your members and play a critical supportive role in this process.

The Travel Paradox: From Jet Set to Generation EasyJet, why do we still Aspire to Travel?

Zurich, Switzerland | 25^th October 2018

By Oli Dervey, Head of Strategy at Loylogic

Why does everybody still desire what everybody can easily get? Travel has become far more accessible very quickly and in most parts of the world. Yet it retains all of its emotional, aspirational attributes. Why did the travel lifestyle not get old?

Is Blockchain Really the Right Approach for Your Loyalty Program?

Zurich, Switzerland | 10^th October 2018

Perform a simple search on Google for the words ‘blockchain’ and ‘loyalty’ and you’re instantly presented with over 5 million results. Skimming through these results, the vast majority of the articles appear to take a common stance: the loyalty ecosystem today is built on archaic systems and processes which need modernisation, and blockchain will be its saviour. This whitepaper will help you understand how blockchain can potentially be applied to the loyalty space, and whether your program should be exploring the blockchain opportunity. Download it now. 

Kuwait Airways and Loylogic Announce a Strategic Partnership for Akruu

Zurich, Switzerland | 25^th September 2018

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Kuwait Airways’ frequent flyer program, Oasis Club, announce a strategic partnership for Loylogic’s cutting edge, co-branded earn solution Akruu. Through this partnership, Oasis club aims to boost member engagement by providing more innovative ways to collect Oasis Club Miles. 

Loylogic Appoints Lansy Joseph as their New Chief Innovation Officer

Zurich, Switzerland | 6^th September 2018 

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, announces the appointment of Lansy Joseph as their new Chief Innovation Officer. Lansy, a strong advocate for innovation and technology, has worked with Loylogic for almost a decade in different roles on the technology and product development side. He has played an integral role in developing and driving the company’s technology and innovation roadmap spanning ideation to commercialization and worked on turnkey solutions, such as the conversion of points to Cryptocurrency feature that has been shortlisted for the 2017 Mega Award in Loyalty.

Mawarid Finance and Loylogic Announce a Strategic Partnership for Akruu

Zurich, Switzerland | 6^th August 2018 

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Mawarid Finance PJSC, a leading Islamic finance and investments group licensed by the UAE Central Bank, announce a strategic partnership for Loylogic’s cutting edge earn solution Akruu. The common objective is to provide more opportunities to collect points and consequently more value to the members of the Falak Tayyeb loyalty program thereby enabling them to reach their redemption goal faster. 

Buy, Gift or Transfer? Loylogic is the answer.

London, UK | 12^th July 2018

By Ivo Knottnerus, Sales & Business Development Director

A call to all Loyalty Program Managers: How do you reactivate the inactive members in your program? It is a fact that across the board 50-70% of the members of any given loyalty program today are inactive. The reasons are multiple and range from not finding enough interesting and engaging redemption opportunities, to not having enough points or miles in their accounts for a redemption in the first place and losing interest. What are you going to do about this? How are you going to activate the inactive members and re-engage them?

What if I tell you that there now is a solution to this problem?

Malaysia Airlines Enrich and Loylogic Announce the Launch of Loylogic’s New BUY Miles Solution

Zurich, Switzerland | 9^th July 2018 

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, and Enrich the frequent flyer program of Malaysia Airlines have partnered to implement the new Loylogic Buy Miles Solution. The collaboration kicks off the launch of Loylogic’s new cutting-edge Buy Miles platform, which enables members of a loyalty program to acquire more of their program’s miles in a fast and seamless way. It is supporting the objective of programs and members alike, to offer a simple solution, through which the member’s miles balance can be increased instantly and without further accrual effort. The possibility to simply buy more miles also plays an important role in ensuring the greatest member engagement of a program and its ROI.

Loylogic Launches Their New Buy, Gift and Transfer Technology Platform with Aggressive Price Positioning

Zurich, Switzerland | 5^th July 2018 

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programs, announces its strategic entrance into the Buy-Gift-Transfer (BGT) market with its new BGT-module by offering a state of the art technology platform combined with excellent commercials. Leaving out the service fee completely in their pricing model, Loylogic’s plug and play solution can be integrated within a few weeks and deliver substantial program revenue almost immediately at a cost of 60-90% below that of current solution providers.

A Few Minutes with Dominic Hofer, Founder & CEO of LoyLogic 2019

Zurich, Switzerland |  25^th June 2018

By The Wise Marketer

The Wise Marketer recently interviewed Dominic Hofer, Founder and CEO of Loylogic to get his take on the broader loyalty marketing world, the importance of choice in an effective loyalty strategy and how Loylogic is dealing with the tremendous change and upheaval in this vertical.

Watch it Now